Account Manager Tips
APRIL 11, 2024
Ever feel like a fraud as a key account manager? You're not alone. Get help with this guide to conquering imposter syndrome and banishing self-doubt for good.
Hubspot Sales
APRIL 15, 2024
Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible.
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Customer Think
APRIL 10, 2024
The lead generation experts at NetLine just released their “2024 State of B2B Content Consumption & Demand Report,” a meaty 38-page guide based on data from more than 6 million content registrations.
The Center for Sales Strategy
APRIL 10, 2024
In the “old days” (5 years ago), hiring a new employee meant meeting them in person, shaking their hand, and conducting a live interview. Today, that’s not always possible. For many, remote and hybrid models are becoming the norm, which means leaders must adapt their recruitment strategies to meet the unique challenges and opportunities these environments present.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Vantage Partners
APRIL 12, 2024
Driving revenue and margin growth in the fast-moving IT Services market requires providers to harness the right mix of talent, industry and technical expertise, and intimate client knowledge. Add to that a fine-tuned set of internal processes and expert approaches to negotiation and competitive intelligence. All these factors must come together to deliver value and innovation to clients, which translates to increased loyalty, revenue, and profitability.
Account Manager Tips
APRIL 11, 2024
Hey there, fellow Key Account Manager! I want to let you in on a secret. Even the most successful people in our field have moments where they feel they’re not good enough. It’s called imposter syndrome and it can hit you like a ton of bricks when you least expect it. I know from personal experience.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
APRIL 10, 2024
It is both intriguing and worrisome that our attention span has diminished to just eight seconds, which is even shorter than that of a goldfish. Over the past two decades, we’ve seen a 30% decline in our ability to focus. In our fast-moving world, advertisements hold our attention for merely 1.
The Center for Sales Strategy
APRIL 8, 2024
Congratulations! You’ve just made an amazing new hire with talent, experience, and skills who aligns well with you, your team, and your organizational culture. With all that in place, it’s safe to assume that all will be smooth sailing toward a future of success, right? Unfortunately, things don’t always turn out as we assume. Nearly a third of new employees leave within 90 days of getting hired.
SBI Growth
APRIL 12, 2024
Marketing is an integral part of any successful go-to-market model, yet they are typically the most misunderstood, with many relegating them to the role of cost-center. What roles do they play in a B2B environment, and how can leaders transform marketing into a key revenue driver for their organization?
Account Manager Tips
APRIL 10, 2024
Simplify your key account management with our quick 7-step one page key account plan template. Designed for maximum impact without the time sink!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Kainexus
APRIL 9, 2024
Leaders who want to develop a culture of rapid continuous improvement have many tools at their disposal. So many that it can be challenging to keep them all in mind when deciding how to execute an opportunity for improvement or address a difficult challenge. Most organizations don't use all of these techniques simultaneously, but each can be remarkably effective when applied to the right situation.
Customer Think
APRIL 12, 2024
Like everyone else in the world right now, I’m finding ways to use AI, the latest greatest shiny object. One of the more impressive types of AI generative tools are those that create sophisticated graphics on demand.
The Center for Sales Strategy
APRIL 15, 2024
There’s a whole lot more to recruiting the right person for your team than just matching resumes to job descriptions. It’s about cultivating experiences and creating an impression that goes beyond a mere transaction. In today’s candidate-led job market, your company's reputation matters—a lot. Many of the people who have the power to influence your reputation are those you’re recruiting.
SBI Growth
APRIL 11, 2024
Buyers today face a lack of consistency: from rapidly shifting priorities to uncertain regulatory environments, every step in the purchasing journey is plagued with second-guessing and hesitation. The main issue for commercial teams? Reset buying, where just as everyone in the buyer decision team gets agreement, changes happen and reset the progress that sellers have made thus far.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Help Scout
APRIL 15, 2024
As we venture into this next season of support, where AI will make our landscape more competitive and providing human support will become more demanding, what kinds of skills should we be developing?
Kainexus
APRIL 12, 2024
We are often asked if continuous improvement and operational excellence are the same. They are not, but they are closely related. Continuous improvement involves constantly improving your business processes to reduce waste, cut costs, improve quality, and maximize human potential. It focuses on making each existing process perfect. Operational excellence goes further.
Customer Think
APRIL 8, 2024
As customers become more informed, businesses must shift from selling to enhancing customer experience. This needs quality offerings and the ability to provide seamless, personalized experiences. This is where sales enablement comes into play.
Planview
APRIL 15, 2024
By now, many boards have asked their executive teams to create at least one AI use case—if not tens of use cases. Choosing the right AI use case doesn’t just affect how the board sees your performance, it impacts your enterprise’s competitiveness in the Digital Age. It’s a remit that Jeff McMillan, the new head of firmwide AI at Morgan Stanley, understands. “We’ve deployed two use cases.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
SBI Growth
APRIL 8, 2024
Prospecting has evolved as automation has made creating, sending, and tracking multi-email sequences to prospects easy. Unfortunately, while sales enablement technology has dramatically increased the volume of prospecting emails you can send, it hasn't improved their effectiveness. Here is how you can increase your email prospecting odds using the HERO framework.
Arpedio
APRIL 15, 2024
In today’s rapidly evolving business landscape, artificial intelligence (AI) has emerged as a pivotal tool in revolutionizing the sales domain. The adoption of AI technologies is not merely a trend; it represents a fundamental shift that empowers businesses to optimize their sales processes, improve customer engagement, and drive revenue growth.
Flevy
APRIL 14, 2024
In a world where Customer Loyalty and Satisfaction are paramount, the Customer Effort Score (CES) emerges as a beacon guiding organizations to optimize their interactions. This article is centered around one of the most impactful Customer Experience metrics. the Customer Effort Score. CES plays a role in understanding the ease of customer interactions, thereby shaping customers’ loyalty and advocacy.
Customer Think
APRIL 12, 2024
Source: Shutterstock If you’ve ever bought or sold a house, you’re probably familiar with the concept of curb appeal. Curb appeal is the visual attractiveness of a house as seen from the street, and it’s what creates a potential buyer’s first impression of the house.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
ProlifIQ
APRIL 12, 2024
Upsell & Cross-Sell From Your CRM Implementing effective cross-selling and upselling strategies can provide tremendous benefits for growing your business revenue and building customer loyalty. By offering customers additional products or services that complement their original purchases, you can increase the revenue earned per customer, improve customer lifetime value, drive higher profit margins, and strengthen customer relationships.
SBI Growth
APRIL 12, 2024
If you sell for a living, hearing “no” is a part of your career. This is particularly true in prospecting, where prospects offer all types of resistance. However, this resistance typically doesn’t indicate that the prospect is interested in your solution. With these six effective sales prospecting tactics, you can manage common forms of prospecting resistance and book more appointments.
Arpedio
APRIL 15, 2024
As the tapestry of sales continues to evolve, the incorporation of artificial intelligence in sales stands out as a transformative force. To remain competitive and forward-thinking, companies are increasingly looking towards an AI sales strategy that not only augments human capabilities but reshapes them. This strategic shift involves more than the application of advanced technologies; it requires a comprehensive approach to sales strategy optimization, ensuring that every customer interaction i
Sales Management Plus -- SMP
APRIL 11, 2024
The most common determination of enterprise value in wholesale and durable goods distribution is a long-term track record of profit and sales growth. Shareholders, financing partners and potential acquirers of your business see through short-term strategies to boost profits. You cannot cut your way to real value. What makes your company attractive and valuable is proof of a reliable system for driving profit through sales growth.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
APRIL 12, 2024
Whether your brand is new to the creator economy or has been at it for some time, here are three rules to help maximize your influencer marketing investments. Influencer marketing plays a key role in the creator economy, accounting for $5.89 billion in marketing spend in the U.S.
NG Data
APRIL 11, 2024
Personalized experiences drive sales. The four P's (product, price, place, and promotion) and the three P's (process, physical evidence, and people) are necessary building blocks of marketing that should be adapted to the latest technological innovations. Understanding the customer brief is crucial to avoid misalignment between the campaign created and the customer brief.
Strategic Communications
APRIL 11, 2024
I tend to be passionate about some odd things (I can tell by the way people look at me sometimes…) One of the things I’ve been passionate about for a number of years is effective branding. It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand.
Insightly
APRIL 10, 2024
Depending on where you live, it’s either Spring or Fall, but either means mild weather and opportunities for outdoor fun. As you’re out and about, you may want to use that time to improve your go-to-market knowledge and stay up to date on the latest trends. This season, take Closing Time with you. Closing Time is the podcast and YouTube Show designed for go-to-market leaders.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
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