Trending Articles

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Is Your Tech Stack Failing Your Key Account Managers?

Account Manager Tips

Is inadequate software failing your team? Learn how to strategically evaluate, select, and implement tools that empower your key account managers to succeed.

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Efficiency in Appointment Setting: Tools, Technologies & Resources for Success

The Center for Sales Strategy

Getting the first appointment with a qualified decision-maker of a target prospect can be one of the most challenging aspects of B2B selling. The ability to set appointments efficiently can make or break a business's success. The good news is that today, sales professionals have access to a plethora of tools and resources designed to streamline the appointment-setting process.

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Customer Experience Strategy: Paradigm Shift!

Customer Think

According to Forrester Research, in 2023, for the second year in a row, the quality of customer experience among U.S. brands declined. In addition, the Average American Customer Satisfaction Index (ACSI) was 77 (a C+ grade) in 2023 and has been hovering in the mid-70s for years. What’s the missing link?

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Strategic Implementation

OnStrategyHQ

What is Strategic Implementation? Strategic implementation is the process that turns your strategy plan into real action. Implementing your strategic plan is key to ensuring your organization’s future growth and success. Master the art of bringing your strategy to life like a pro. Play Watch the video Is implementing strategy difficult? While strategy implementation is a critical follow-up for any new strategy or strategic plan, it poses significant challenges for many organizations.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Introducing Nutshell Forms Spam Prevention

Nutshell

If you use forms on your website, you may get a few spammy submissions that distract your sales team and clog your pipelines. Protecting your forms from spammers is important for boosting team productivity and maintaining clean customer data. Introducing new Nutshell forms spam prevention features! Now Nutshell will handle spam prevention for you, so you can keep fake form submissions out of your CRM.

CRM 71
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The Best 90 Day Success Plan Every New Account Manager Needs [+ Template]

Account Manager Tips

Are you starting a new job as a key account manager? Follow this 30/60/90 day plan to quickly earn the confidence of your clients, colleagues and boss and grab your free template too.

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5 Effective Virtual Prospecting Strategies to Make You Stand Out

SBI Growth

Gone are the days of endless cold calls and the limitations of geographic reach. Virtual prospecting unlocks a world of potential customers eager to connect online, but with so much competition, it poses a question: How do you make your message stand out? Let’s dive into five powerful virtual prospecting strategies to transform your outreach and propel you ahead of the competition.

Sales 71
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How to Set Up New Managers for Success

Force Management

Top sales teams differentiate themselves with a proven system for finding and attracting elite talent. But landing strong candidates is only the first step in the journey. The best organizations know how to retain sellers with the most potential and ensure they’re positioned to perform and excel as they advance up the ranks. Making the move from sales rep to manager is a common career pathway.

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Unlocking the Power of Single Customer Views (SCV)

Nutshell

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. However, when your data is scattered across various platforms, you can’t harness its full potential. That’s where a single customer view, or SCV, comes in. An SCV consolidates your scattered customer data into one location so you can better understand your customers and use your data in meaningful ways.

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What Are The 12 Tenets of Account Management (and Why You Need to Know)

Account Manager Tips

What are the 12 Tenets of Account Management? Phil Bourne shares his set of guiding principles you need to know to find success as a key account manager.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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3 Ways to Close More New Business: The No-Surprise Proposal Strategy

The Center for Sales Strategy

We're tackling a crucial aspect of sales that's as important as your morning coffee: sealing more deals. To close more opportunities, it's critical that we limit or completely remove as many objections during the presentation as possible. One way to do that is to remove the surprises. Surprises are great for a birthday party, but they can be devastating during a business meeting.

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How Transformation in Healthcare Improves Decisions | KaiNexus

Kainexus

Transformation in healthcare involves integrating technology to improve patient care, streamline administrative processes, and enhance overall efficiency within the healthcare system. Operational decisions are crucial in healthcare by determining resource allocation, staffing levels, and workflow management, ultimately improving patient outcomes and organizational performance.

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Driving a Revenue Mindset: 5 Takeaways from Our Conversation with Brian Walsh

Force Management

We recently hosted a live session on Driving a Revenue Mindset with our Managing Director and Facilitator Brian Walsh. He shared insights on what’s changing in sales, what remains critical, and what the most successful organizations are focusing on to maintain revenue momentum. Be sure to check out the full on-demand recording here.

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Announcing Email Booster 

Nutshell

Love Nutshell’s ability to send templated sales emails to your prospects and customers so you can type less and sell more? Want to be able to use email templates right from your email inbox? Introducing Email Booster, the second half of Nutshell’s Revenue Booster add-on ! Email Booster helps you send and customize Nutshell email templates from Gmail, ensuring Nutshell works where you do.

CRM 62
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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7 Tips for Using Storytelling in Sales Presentations

Brooks Group

Storytelling in sales is a skill. When used correctly, it can be an incredibly powerful way to convince your prospects of the value of your solution. As humans, it’s in our nature to be drawn to stories. A good story grabs our attention, helps us visualize and understand information, and connects us to both the storyteller and the characters within the story.

Sales 76
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Embracing the Future with "7 Steps to Building a Customer-First Revenue Organization"

FinListics Solutions

In today's fast-paced business environment, standing out in a sea of competitors requires more than just a superior product or service; it demands a customer-first approach to revenue generation. This pivotal shift is the heart of the newly released eBook, "7 Steps to Building a Customer-First Revenue Organization," co-authored by Dr. Stephen Timme,and Sheevaun Thatcher, CPC.

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Lean Transformation for Enhanced ROI | KaiNexus

Kainexus

In today's fast-paced environment, Lean transformation emerges as a strategic approach to streamline processes, optimize resources, and drive continuous improvement while embracing technologies. Combining Lean methodology principles with innovation, Lean transformation emphasizes efficiency, agility, and customer-centricity. Maximizing return on investment (ROI) in transformation is paramount as organizations seek to justify investments, prioritize initiatives, and ensure sustainable growth.

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7 Key Strategies For Growing Your Brand Using Short-Form Video Content

Customer Think

Short-form video content has emerged as a crucial tool for brand growth. Not only has it been recognized as the most popular and effective social media content format, but a significant portion of marketers (33%) are investing more in this strategy than any other.

Media 64
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Nutshell Announces New Email Sync Controls

Nutshell

Some emails—like those from HR, your company’s legal team, or just sensitive conversations—aren’t meant to sync into your CRM. To keep private messages private, you and your team need complete control over how your email communications are shared in Nutshell. Nutshell already offers tools for hiding emails so you can keep sensitive information out of your Nutshell account.

CRM 71
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How to Build a Referral Machine in Five Steps

The Center for Sales Strategy

Referrals are the lifeblood of sales success. They are the ultimate "social proof" because people trust friends and influencers more than any advertisement delivered by the brand. A referral is someone who has a personal reason to check out your brand and who approaches your products or services with a positive-leaning curiosity. They may even be a pre-qualified lead if the referral itself was based on personal knowledge.

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Measuring Success in the Face of Wicked Problems: Climate Action Plan Performance Measures

Envisio

Some challenges are so complex, interconnected, and stubbornly resistant to resolution that they defy traditional problem-solving approaches. These are known as “wicked problems.” Originally coined by philosopher C. West Churchman, and popularized by social scientists and design theorists Horst Rittel and Melvin Webber in the 1970s, wicked problems are characterized by their multifaceted nature, lack of clear solutions, and tendency to generate unintended consequences.

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Digital Transformation in Manufacturing: Unlocking New Opportunities | KaiNexus

Kainexus

The shift towards Industry 4.0 and smart manufacturing represents a significant evolution in how goods are produced, utilizing advanced technologies to enhance efficiency, productivity, and flexibility across various industries. Industry 4.0 refers to the fourth industrial revolution, characterized by integrating digital technologies into manufacturing processes, often termed "smart manufacturing.

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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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The Power of Atomic Change to Unlock Quantum Growth in Any Business

Customer Think

Organizations must be agile and adaptable to thrive in today’s rapidly evolving business landscape. This is why atomic change is more effective than quantum disruption. The traditional approach to turbulent times has always been a monumental, top-down transformation. But this is no longer the only path to success and is certainly not the most effective.

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Nutshell Announces New Email Sync Controls

Nutshell

Some emails—like those from HR, your company’s legal team, or just sensitive conversations—aren’t meant to sync into your CRM. To keep private messages private, you and your team need complete control over how your email communications are shared in Nutshell. Nutshell already offers tools for hiding emails so you can keep sensitive information out of your Nutshell account.

CRM 62
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Prioritize Sales Manager Enablement For Better Sales Results

Sales Outcomes

When organizations need to improve sales results, they often focus on enhancing salesperson skills and competencies rather than sales manager enablement. Traditional thinking tells us to focus on salesperson investments because they represent the larger population and are the front line of customer and prospect interactions. However, modern sales enablement organizations are dramatically increasing their investment in sales manager enablement and prioritizing internal and external resources to s

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Empowering Success: The Trust-Driven Approach of Sales Enablement Managers

Revegy

In an era where the velocity of change in the sales sector outpaces nearly every other aspect of business, the imperative for a trust-driven, dynamic approach to sales enablement is crucial. It’s not only about equipping sales teams with the right tools and strategies; it’s about cultivating deep-rooted trust and credibility between Sales Enablement Managers […] The post Empowering Success: The Trust-Driven Approach of Sales Enablement Managers appeared first on Revegy.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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How Top Organizations Master Enterprise Digital Transformation | KaiNexus

Kainexus

Digital transformation at the enterprise level is essential for organizations to remain competitive, relevant, and resilient in today's rapidly evolving business landscape. By embracing digital technologies and modernizing processes, enterprises can enhance operational efficiency, improve agility, and unlock new opportunities for growth and innovation.

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5 Ways to Revamp Your Advertising Strategy to Drive Better Consumer Relationships

Customer Think

Between the death of the third party cookie and the birth of AI, the face of the internet is getting a major makeover. To keep your business thriving, you’ll need to make some major changes to your marketing strategy.

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The importance of documenting your client results as a creative agency account manager

Account Management Skills

Recently, I chatted to Tim Riesterer, Chief Strategy Officer at Corporate Visions. We discussed the importance of demonstrating to clients the results you’re achieving for them at three levels. Tim calls this the ‘triple metric’ The Triple Metric For each level you quantify the results you achieved for the client: Level 1: Project level outcomes e.g. you delivered on time, on budget and to the brief – and document these metrics Level 2: Department level outcomes e.g. you

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A 60% Higher Alliances & Partnerships Success Rate.

Peter Simoons

Alliances are increasing in importance, used as a strategic tool to help organisations grow. Over 25 years ago Yves Doz and Gary Hamel wrote “No company can go it alone” as the opening statement of their book “Alliance Advantage: The Art of Creating Value Through Partnering”. Today, this is more applicable than ever. Many companies include alliances & partnerships as a critical pillar in their overall strategy to achieve their growth ambition.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.