Unveiling Sales Process Bottlenecks: A Data-Driven Approach to Sales Optimization
The Center for Sales Strategy
APRIL 24, 2024
For as long as sellers have been selling, managers have tracked their activity. Over time, we've improved the tools we use to track that activity, from call sheets to spreadsheets to CRM. But if all we do is capture the data and not study the data, what's the point? After all, the value is not simply in seeing how much activity we have but in understanding the trends within that data to help salespeople improve.
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