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B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas.

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#027 Account Management is Where Marketing Starts, with Bryony Thomas

KAMCast

Bryony is the creator of the Watertight Marketing methodology, captured in her best-selling book of the same name which acts as the hub to a suite of thinking tools that have been designed and refined over two decades and across over 2000 organisations. - - - ???????????? ???????????? ??????:

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KAM Customer Life Cycle

Jermaine Edwards

This is especially true when it comes to the application of key account management and the elements that shape the success of existing customer management. One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”.

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#019 Employee Engagement in a Hybrid Working World, with Robert Hicks & Lou Kwakye

KAMCast

What choices have you made in the way you and your teams engage on your key account management mission? They are a multi-award winning employee engagement platform accessed by more than 2000 organisations around the world. The thing about Hybrid working is that it comes with a whole load of choices.

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Deep-Insight and DWF Partner on New Key Account Programme

Deep Insight

This new Key Account Programme will help DWF understand how each client feels about its relationship with the firm.” It was founded in 2000 by a small team of ‘magicians’ with one goal: researching a way to read customers’ minds. ” **. About Deep-Insight.

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Transforming Sales: How to Maximize Revenue in your Biggest Accounts

SBI

MARK: You’re handicapped as an organization if you don’t have a way to see what’s going on in your key accounts today and identify the pathways for optimal revenue growth tomorrow. Where key account management solutions are different than other sales tech is that they lift the cover on what’s happening in key accounts.