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McKinsey’s Three Horizons of Growth

Flevy

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. emphasizing solely on new opportunities or future initiatives and neglecting the existing core value propositions. Averting common mistakes—e.g.,

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Why is value-based selling so important?

Mercuri International

With such challenges to traditional modes of business, sellers must create unique value propositions that justify why they should make a sale or win a contract. Valuation: measuring and managing the value of companies. (3. The Future State of Sales. Stockholm: Mercuri International. 3 Gejrot, B. Malmö]: Roos & Tegner.

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How Partner Revenue Can Be More Closely Tied To Revenue

CoSell

Not the 2000% I’d hoped to achieve.” Finding The Sweet Spot As a smart professional, you need to find the sweet spot of value: “What’s the return?” What creates the greatest value?” The new value proposition enables a disruptive opportunity for reaching the right people, at the right time, with the right message.

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Artificial Intelligence and the Augmented SAM

Mercuri International

Develop & deliver value SAMs build an impactful value proposition that resonates with the customer’s needs and deliver it as an engaging message. AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. Create digital twins.

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Book review – Managing Brands

Red Star Kim

Other brand book reviews – Brand Leadership By David A Aaker and Erich Joachimsthaler I published the following book review in November 2000 and it’s interesting to consider how things have changed since then. The importance of brands for professional service firms remains a hotly debated subject.

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The Ultimate Guide to Personal Branding

Hubspot Sales

Your value proposition might be about you but it's not for you. I started SPANX in 2000 with $5,000 in personal savings and I’ve never taken any outside investments. A personal positioning statement should answer the slightly amended question "What are you about, anyway?". million followers. I am the founder and CEO of SPANX!

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The Future of Sales Roundtable: Growth by Acquisition

SalesGlobe

So insight or understanding what’s going on in the business, in the market, the sales strategy, which is basically the action plan to get to the goal, the big go to market plan that includes what we’re selling, who we’re selling to in terms of our our customers, what our value proposition is, our coverage model.