Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group
Farland Group
SEPTEMBER 28, 2022
A: “I’ve been in B2B marketing for over 30 years now and about 11 of those were on the client side; so, I’ve done a ‘real job’, and then the rest were consulting and training. I’ve been working in ABM since I coined the term back in 2003, and I guess people know me for ABM.
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