Service-Dominant Logic Framework: Premises and Axioms
Flevy
JULY 10, 2025
Originating from the work of Stephen Vargo and Robert Lusch in 2004, SDL redefines service as the application of competencies for the benefit of others. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives. At its core, SDL flips the conventional logic of Value Creation.
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