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Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. For beginners I would suggest “The psychology of price – how to use price to increase demand, profit and customer satisfaction” by Leigh Caldwell (a cognitive economist). Books on pricing?

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AARRR Growth Funnel

Flevy

The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it. It is an important element of Marketing aimed at organizational growth.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”. Sam Round of Hazlewoods Accountants reflected “Discussion revealed that clients are most concerned with the wellbeing of people and their social contribution.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

78% Revenue/profit 78% Pitches/tenders 56% Additional revenue from existing clients 56% Referrals and recommendations 33% New clients/transactions 22% New leads, enquiries or opportunities generated How familiar are you with the concept of the DMU?

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

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How bootstrapping paved the way for a $125M growth investment in Slice

Zendesk

The benefits of bootstrapping The first incarnation of Slice was founded in 2010 and was called MyPizza. We are a profitable company today. We were profitable. Before launching, Sela studied the pizza industry. That’s because it’s ingrained in the DNA of our people and our business model. I actually didn’t need money.

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The Book That Changed My Customer Service Career

Help Scout

The first book that made a real impact on my thinking about customer service was 2010’s “ Exceptional Service, Exceptional Profit ,” by Micah Solomon and Leonardo Inghilleri. I knew I had plenty of learning to do, so I read a bunch of customer service and business books. But I’m not trying to sell you a particular book here.