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Deconstructing the Myth of the Challenger Sale

Miller Heiman Group

In 2011, the Challenger Sale burst onto the scene, telling sales organizations to completely rethink their approach to complex sales opportunities. But is the Challenger Sale model really the best way to convert buyers into valued, long-term customers?

article thumbnail

Deconstructing the Myth of the Challenger Sale

Miller Heiman Group

In 2011, the Challenger Sale burst onto the scene, telling sales organizations to completely rethink their approach to complex sales opportunities. But is the Challenger Sale model really the best way to convert buyers into valued, long-term customers?