Marketing is Moving Further Down the Sales Funnel
Corporate Visions
AUGUST 6, 2020
In 2012, CEB noted that B2B buyers weren’t contacting suppliers directly until 57 percent of the purchase process was complete. And Gartner reports that when B2B buyers are considering a purchase, they spend only 17 percent of their time meeting with potential suppliers. Then, several years ago, it all started to change.
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