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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. There was sometimes a lack of appetite for trying new approaches by fee-earners who might be risk averse or resistant to trying out innovative initiatives.

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Spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum

Red Star Kim

He introduced the sector’s first management excellence awards (securing the FT and Harvard as knowledge partners) whilst spearheading the innovative “unsung heroes” campaign for business support professionals.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The key is to know which customers are willing, or seeking, to elevate the relationship so that you know which customer relationships to invest in — those that will not only produce better results today but will help you innovate your business sustainability into the future. But that’s a topic for a different day. 4: Focus on value.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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LIVE WEBINAR: 3 Pros Tell You How to Strike Innovation Gold in 2016

Planview

If your New Year’s resolutions include having an enterprise-grade innovation program that operates like a well-oiled results machine, then we sure have the webinar for you. First up: Dr. Norman Lewis of PwC, who leads the charge for the One Innovation Programme. Insights from some of 2015’s most cutting-edge innovation programs.

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Inspire Innovation with Our Ultimate Holiday Gift Guide

Planview

Are you an idea champion, ready to inspire innovation in your company? Then you’re also going to love Spigit’s 2015 Ultimate Holiday Gift Guide, with a handpicked selection of gifts to help you inspire innovation in your organization. Try these stellar innovation books, all under $20. Give the Gift of Things.

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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

For information on a popular learning model: Improve learning effectiveness – Using Kolb’s learning styles (kimtasso.com) August 2015. Marketing strategy – reviewing the latest resources in strategy, brand and marketing innovation to support my part-time tutoring – see Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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