Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
Delegates value the poll results so that they can benchmark their views against others.
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How to Implement Account Based Marketing
SBI Growth
DECEMBER 17, 2016
Today’s topic is how to execute Account Based Marketing. While B2B account marketing has been around for years, we discuss the modern techniques required for success. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Turn to.
Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)
Red Star Kim
DECEMBER 19, 2023
The campaign was part of an exciting project 7BR announced in 2022.
Proactive marketing and business development executives – CRM, internal engagement and career insights
Red Star Kim
DECEMBER 5, 2023
78% Strategic marketing and business development 44% Engagement and collaboration with fee-earners 44% Interpersonal skills (communication, persuasion etc) 33% Campaign development 28% Strategy and change management 22% Digital marketing 22% Managing and developing people 28% Selling, pitching and client relationships 6% Technology/innovation/automation (..)
Referrer and Intermediary Management – Silos, Targets and Culture
Red Star Kim
FEBRUARY 9, 2023
Psychotherapist and founder of the consultancy Humane Startup Ashlie Collins said she had to get used to a less ‘in-your-face’ style of self-promotion when she hopped over the pond from America to the UK in 2017. She said: ‘People do see it in the UK as bragging, whereas in the US it’s seen as self-promotion.
Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars
Red Star Kim
APRIL 17, 2023
Future public courses (including referrer management) for MBL SpeakerKim Tasso (mblseminars.com) Future courses for members of the PM Forum PM Forum Related posts Connected leadership – How professional relationships (kimtasso.com) March 2023 Cultivate a cross-selling culture (kimtasso.com) March 2023 Referrer and Intermediary Management – Silos, Targets (..)
PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback
Red Star Kim
NOVEMBER 18, 2022
Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com). 25th Professional Marketing Forum Conference Report (kimtasso.com). Professional Marketing Forum conference September 2019 (kimtasso.com). Professional Marketing Forum Conference report 2018 (kimtasso.com).
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