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Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? Last Updated 9/27/2018; Originally Published 9/10/2013. The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Almost There! Get your free guide now.

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The Biggest Threat to Sales Teams in 2018 Isn't Losing Clients

Hubspot Sales

How Fast Are Salespeople Churning in 2018? A 2018 report by the Bridge Group shows average rep tenure now sits at 1.5 Well, a 2018 survey by Marc Wayshak reported only 17.6% Here's an example highlighting the difference between results and behaviors: Desired result : New customer acquisition. Job satisfaction is low.

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8 KPIs Every Sales Manager Should Measure in 2018

Hubspot Sales

Client Acquisition Rates. Client Acquisition Rates. Another commonly used measurement is rate of client acquisition. KPIs for Sales Managers. New Leads/Opportunities. Sales Volume by Location. Competitor Pricing. Existing Client Engagement. Employee Satisfaction. Upsell/Cross-Sell Rates. Net Promoter Score (NPS).

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SBI’s August 2018 CSO Newsletter

SBI Growth

The CRO’s Role in Merging Two Sales Organizations JD Miller, Chief Revenue Officer for Motus, demonstrates how to integrate two selling organizations during a post-acquisition integration… Increase the Impact of Customer Success by Mapping the Customer Journey Bernie Kassar, Chief Customer Officer.

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SBI’s October 2018 Product Officer Newsletter

SBI Growth

A Product Platform Empowers Your Organization and Unlocks Customer Value A Platform approach rewards you and your organization with devoted customers with lower Customer Acquisition Costs (CAC) and higher Customer Lifetime Values (CLTV)… Product Leaders: Influence the Revenue Planning Process to.

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SBI’s December 2018 Private Equity Newsletter

SBI Growth

Benchmarking Marketing Performance for Your Portfolio Companies From generating awareness to brand advocacy, high-performing marketing teams drive revenue and customer acquisition throughout the customer lifecycle. But how do you measure the success of those investments? Leading Indicators of Sales Performance You.

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SBI’s November 2018 Product Officer Newsletter

SBI Growth

A Product Platform Empowers Your Organization and Unlocks Customer Value A Platform approach rewards you and your organization with devoted customers with lower Customer Acquisition Costs (CAC) and higher Customer Lifetime Values (CLTV)… Product Leaders: Influence the Revenue Planning Process to.