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Key Account Management (KAM) – Start small, Be strategic and Provide support

Red Star Kim

by Laura Dawson (PM Magazine March 2021) Making account management work by Francesca Ayers , Get Serious (PM Magazine April 2020) KAM culture – ten years on by Elizabeth Corcoran, Eversheds Sutherland (PM Magazine April 2019) The post Key Account Management (KAM) – Start small, Be strategic and Provide support appeared first on Kim Tasso.

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Proactive Marketing and BD Executive: Skills questions

Red Star Kim

The ability to consider what we want to achieve – and how to measure progress in the short and long term – is a core skill for marketing and business development.

Marketing 130
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Perfect Pitch Process – Don’t just parachute in the fee-earners

Red Star Kim

10% Yes – Always 20% Yes – sometimes 60% Someone else does it 10% Never/We don’t do this as a firm Related articles on pitches, tenders and bids Pitching – Focus on the client’s needs (Let the client do the talking) May 2025 Book Review: Strategic Tendering for Professional Services April 2025 Pitching and tendering – Manage (..)

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The Art of Listening

Red Star Kim

(Questioning skills) (kimtasso.com) February 2024 Soft skills revisited – with a leadership perspective (kimtasso.com) November 2022 DACRIE – A model to enhance business relationships (kimtasso.com) April 2019 Managing client complaints – Process, anger and apologies (kimtasso.com) June 2021 Never split the difference: Negotiating by Chris Voss (..)

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? Forrester found “only 1.2%

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18 Sales Incentive Ideas to Drive Performance

MTD Sales Training

In a discursive 2019 Forbes article , Christian Muntean of Vantage Consulting wrote, “money matters, but usually less than being shown appreciation, the opportunity to do meaningful and challenging work, enjoying relationships with peers, and respect for management or opportunities for personal growth.”

Sales 62
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DemandFarm is Now SOC2 Compliant: A Seal of Approval for Customer’s Privacy and Security

DemandFarm

This certification marks a significant milestone in our journey, in addition to our existing ISO/IEC 27001:2013 and ISO/IEC 27001:2019 certifications. ISO/IEC 27701:2019: This certification underscores our commitment to maintaining privacy and information security in line with global best practices.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.