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B2B Book Club Selection (November 2022)

Account Manager Tips

Here are the book recommendations for November 2022. It's a boundary-crossing role that needs the cooperation of numerous stakeholders and departments to succeed. Key account managers have very busy jobs that span multiple stakeholders and functions. Listen to this article. Table of Contents. The Secrets of Getting Ahead.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. Stakeholder management. My team and I led the internal mind-mapping of the customer’s stakeholders. Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” health system.

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Highlighted Releases 2022

Arpedio

Highlighted Releases 2022. Chris wishes you a Merry Christmas and takes you through the highlighted releases from 2022. Add External Contacts to Org Charts: Add contacts from parent-, child-, or other accounts in Salesforce to get the full view of your key stakeholders and external players. Back to blog. Contact us. Stay ahead​.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. He also commented “I want advisers to be my fixers and to blow the socks off my internal stakeholders”.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. 21% Strategic analysis 14% Strategy options 0% Strategy choice 65% Strategy implementation “Stakeholders changing the strategy part way through!”

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The Wild West, Cher and Covid – Reflections from a Referrer Management workshop (June 2022)

Red Star Kim

This prompted a host of discussions on engagement, internal communication, stakeholder buy-in, organisational culture and changing behaviour. Cross-selling and referrer management – Expectations, Data and Focus (kimtasso.com) March 2022. We tried out various tools (e.g. 17% spent 1-10% of their time selling.