article thumbnail

How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024

Strategic Account Management Association

The post How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024 appeared first on Strategic Account Management Association. The Congruity Group leads a webinar to help revolutionize your approach to customer engagement and create a lasting impact on your company’s growth.

article thumbnail

4 Major B2B Checkout Challenges to Fix in 2024

Hubspot Sales

Low Mobile Conversion Rate By 2024, Juniper Research predicts that mobile wallets will be responsible for over $9 trillion in transactions. And once your product is integrated into a user’s workflow and they experience the value first-hand, it’s harder for them to walk away.

B2B 119
article thumbnail

SAMA Honors Professor Noel Capon with Lifetime Achievement Award

Strategic Account Management Association

The Strategic Account Management Association (SAMA) honored Professor Noel Capon with a lifetime achievement award at the 2024 SAMA Annual Conference. The award recognizes Capon’s unparalleled legacy and his enduring commitment to transforming the practice of strategic account management.

article thumbnail

SAMA’s Annual Conference: The Ultimate ROI

Strategic Account Management Association

To navigate today’s ever-changing marketplace, modern SAM practitioners need to lead with agility and view strategic account management as a business imperative — themes we are excited to explore at the SAMA 2024 Annual Conference in Miami, FL, at the legendary Fontainebleau Miami Beach hotel, May 21 - 23.

article thumbnail

2024, The Year of the Customer

Enter 2024, the year GTC takes center stage. 2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

article thumbnail

B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. The profile of your buyers will vary depending on your industry, but the 2024 B2B Buyer survey identifies a few key points.

B2B 116
article thumbnail

Our Most Popular Resources for Sales Leaders in 2024

Force Management

Check out our top visited resources of 2024. From actionable strategies to insightful discussions, these pieces have provided valuable guidance to help leaders navigate the complexities of sales leadership.

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software. What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality?