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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

He concludes that the technology won’t affect most businesses for 5-10 years but that they should be future-ready for whatever disruption the metaverse brings” Related posts Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) January 2023 Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com) (..)

Marketing 130
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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

Law Society Research Report – Future Worlds 2050 (kimtasso.com). Consulting skills 2 – Book review: Flawless Consulting by Peter Block (kimtasso.com). Consulting skills 1 – Book review: The Art of Consultancy (kimtasso.com). And over 30 summaries (reflections!) of public training workshops I delivered.

Marketing 130
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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Law Society Research Report – Future Worlds 2050 (kimtasso.com). Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Using the PESTLE analysis model for your brand | Smart Insights. Commerciality – Finance, pricing, innovation and research (kimtasso.com). Positioning.

Marketing 147
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10 Cities Focused on Sustainability Initiatives

ClearPoint Strategy

The United Nations states that since 2007, more than half of the world’s population lives in cities and this number is expected to exceed 70% by 2050. Goal #1 – Reduce greenhouse gas emissions from all local sources to put us on track to eliminate emissions by 2050. Cities are instrumental in protecting our planet. City of Austin, TX.

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How Aggreko gained complete transparency into the health of their accounts

Arpedio

As partners in the energy transition, Aggreko is committed to achieving Net-Zero across their operations by 2030 and across all their services by 2050. Aggreko is a supplier of temporary power generation equipment and of temperature control equipment using the latest fuels and storage solutions. Temporary power sector. www.aggreko.com.

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How Aggreko gained complete transparency into the health of their accounts

Arpedio

As partners in the energy transition, Aggreko is committed to achieving Net-Zero across their operations by 2030 and across all their services by 2050. Aggreko is a supplier of temporary power generation equipment and of temperature control equipment using the latest fuels and storage solutions. Generator hire. www.aggreko.com.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Black Swan thinking (unknown unknowns) may help here: Be more strategic – Strategy in a post-Covid19 world (kimtasso.com) All strategies and plans should contain a risk analysis and the most common risks to consider were thought to be: Internal Financial risks Cybersecurity (technology risks) Loss of key people (directors/staff and clients) Innovation (..)