According to the 5th Annual Media Sales Report, a staggering 81% of sales managers indicated that meeting their targets has become harder compared to the previous year.
While the goals may not be out of reach, the path to success requires concerted effort. This doesn't mean that the goals are not achievable. It just means that our work is cut out for us.
The challenges faced by sales leaders are multifaceted, but the insights from this report offer a roadmap for navigating the path ahead.
All of the key takeaways in this infographic address challenges, trends, and dynamics within modern sales teams and organizations. More specifically:
- They highlight various issues and pain points that sales teams and managers are currently facing.
- They reveal insights into the current state of sales teams, such as performance levels, work preferences, and difficulties in achieving goals and securing appointments.
- They point to areas where there may be gaps or room for improvement, such as providing more feedback to salespeople and better supporting hybrid work models.
- They quantify the experiences and perspectives of both salespeople and sales managers, allowing for comparisons between the two groups.
- They suggest that the sales landscape has changed or become more challenging in recent times, compared to previous years or a few years ago.
In essence, these statistics paint a picture of the realities and challenges that modern sales organizations are grappling with.
They shed light on various aspects of sales team dynamics, performance, preferences, and the evolving nature of the sales process itself. By analyzing these common threads, organizations can gain insights into areas that may require attention or improvement to better support and enable their sales teams.
