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5 Obstacles to Successful Key Account Growth

Revegy

If a key account stakeholder isn’t happy with your performance, the search for a replacement is relatively simple. Just as you are working to adapt and support your strategic accounts, your clients are responsive to their customers’ needs. In the information age, there’s a much smaller window of error.

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Account Growth Strategy

ProlifIQ

Account Planning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success. What worked?

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Account Planning Tools

ProlifIQ

Account Planning Tools For B2B Sales Teams Is your sales team building plans in slide decks, or spreadsheets, or storing key information about your stakeholders and accounts that isn’t easy to find? Do accounts churn when 1-2 main supporters move on? Do deals crumble when your champions leave?

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Strategic Account Management

ProlifIQ

Account managers are tasked with managing these accounts, serving as the main point of contact, and ensuring that the customers achieve the outcomes that they purchased your tool or service for. In conclusion, strategic accounts are the key customers that hold immense value for an organization’s growth and success.

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Mastering B2B Enterprise Sales: 4 Strategies to Focus your B2B Sales Team

Revegy

B2B enterprise sales usually take six months or more, as they involve multiple stakeholders and big money—just some of the challenges sales teams face in the enterprise space. Selling to enterprises requires a strategic and focused approach beyond traditional SMB tactics.

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Why Every Customer Success Manager Needs Playbook(And How to Build One)

SmartKarrot

This helps in keeping relevant stakeholders informed without having to ask for data and progress, thus improving the quality of customer interactions. Playbooks can be created for any business scenarios, but for the sake of brevity, we will take the example of three critical ones: customer onboarding, issue resolution and, account growth.

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

SAMA research also showed that SAMs who conducted consistent and intentional quarterly customer discovery achieved nearly double the account growth compared to those who only did it ad hoc. This further emphasized the importance of proactive and regular customer engagement to drive account growth. Let's talk!