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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

We conducted client interviews and facilitated group discussions through our customer advisory board. This research revealed that our clients’ greatest need for strategic alignment was in envisioning and maintaining a digital enablement roadmap. A New Enterprise Account Management (EAM) Program.

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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

We wanted to look at how important some accounts are to businesses, and how to create a kind of extraordinary focus on those accounts that really drives long-term value for both companies. In sales, we’ve seen account management—putting senior people on your top customers.