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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Since the launch of our GAM program, the designated global accounts have expressed their recognition of improved strategic alignment and material change in their relationships and confidence in AVI-SPL as a trusted provider invested in their success. A New Enterprise Account Management (EAM) Program.

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. CRM systems are focused on opportunity management , while CXM systems are focused on managing the ongoing delivery of value and the assessment of outcome attainment.

CXM 520
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Effective Account Management Strategies

Arpedio

In the intricate dance of business success, one partner often overlooked is account management. It’s the backbone that sustains client relationships, fosters loyalty, and ultimately drives growth. So, let’s embark on this journey to unravel the mysteries of client engagement and business evolution.

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Stop Fire Fighting: How to Be a Proactive Account Manager

Account Manager Tips

Trapped in reactive account management? Get tips to be proactive and transform client relationships, unlock sales opportunities and gain strategic partner status.

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Overcoming Key Challenges in Account Management

Arpedio

In today’s competitive business landscape, effective account management plays a pivotal role in fostering long-term client relationships and driving sustainable growth. However, despite its importance, account management is not without its challenges.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Why do law firms needs SAM?

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Definition of key account management. If you're not sure what key account management is, don't worry, you're not alone. In other words, spend more of your time and resources on the clients with the best growth potential. Before we get to that, let me explain how key account management became a business strategy.