Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Account Manager Tips

NOVEMBER 16, 2022

Too many clients, not enough time Key account managers have a lot of clients. From procurement, to executives, to end users and everything in between. Too many key account managers arrange their quarterly reviews as they go. The world's most amazing community of key account manager.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

MTD Sales Training

MAY 3, 2020

You’ll be asked to pitch for work as part of a procurement process but any work that you’ve done or any relationship that you have with them counts for nothing as far as this is concerned. We cover a lot of material on how to be a trusted advisor within our Online Sales Training and our Key Account Management Training courses.

Suppliers 140

Suppliers Procurement Key Account Management Profitability 140

Clarity Engagement Solutions

NOVEMBER 9, 2020

A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. To combat the challenges of the current economic climate the survey revealed that 76% of respondents would implement KAM strategies.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. To combat the challenges of the current economic climate the survey revealed that 76% of respondents would implement KAM strategies.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Your client's procurement team is involved 3 to 6 months before the end of the contract. The key account manager must scream and shout to keep their renewals in focus.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

SBI Growth

SEPTEMBER 15, 2012

Ask them about our Key Account Management practice. Many Fortune 100 executives have benchmarked finance, information technology, human resources and procurement. My goal is to introduce you to the idea. If you want more, speak with Mike (bio here ), or Aaron (bio here ). Their accuracy is 95% in 2012.

Procurement 117

Procurement Key Account Management Sales Finance 117

Louise Collins Associates

OCTOBER 26, 2017

I am, by no means, likening the procurement process of medicines or devices to washing machines, rather, just thinking about how I made a seemingly simple decision about a purchase. Understanding who and what influences the decision making process is one of the most critical capabilities required for effective account management.

Decision-making 52

Decision-making Stakeholders Procurement Account Management 52