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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Find time to conduct analysis and think Block regular time (e.g.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Marketing and Business Development Planning in a Nutshell (kimtasso.com). Marketing planning in a nutshell – simple and complex plans (kimtasso.com). Strategic thinking – Audits, assumptions and alignment (kimtasso.com).

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Key points include: Practice your acceptance skills with healthy self-talk: ”Even though I have many things to do, I can only focus on the one thing I’m doing right now” Track your time to give yourself an accurate baseline (Large-scale research indicates that the proportion of people working over 60 hours per week is quite small, at around 6%) Check (..)

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