Remove Account Planning Remove Co-Creation Remove Customer Value Remove Global Accounts
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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Many different roads are possible, but two foundations are needed for COEs: Organizations must think outside-in, build trust and long-term objectives and focus on the customer objectives first to generate growth and revenue for the customer and the organization. A COE can bring expertise for more customer value and differentiation.

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Transformation through Agile Leadership

Cosawi

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.