article thumbnail

9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

article thumbnail

10 Steps to Win Over Your Client’s New Procurement Team

Account Manager Tips

New procurement teams introduce big challenges and new opportunities into the customer relationship. My old contact has been replaced A new procurement team introduces fresh dynamics and relationships. The working environment will undoubtedly change from what you were used to with the previous procurement team.

article thumbnail

Benefits of Digital Key Account Management for Large Businesses

DemandFarm

With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management. Challenges in Shifting to Digital Key Account Management Shifting to Digital Key Account Management also comes with its fair share of challenges.

article thumbnail

Are You Letting Your Clients Slip Away? 12 Tips to Keep in Touch

Account Manager Tips

Too many clients, not enough time Key account managers have a lot of clients. From procurement, to executives, to end users and everything in between. Use project management tools These platforms are perfect to collaborate asynchronously. My project management tool of choice is ClickUp. Are you on Telegram?

article thumbnail

10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Create a joint account plan well before the renewal date. Include a SWOT analysis in your account plan. Define the capture strategy and plan early and get your internal resources ready.

Suppliers 246
article thumbnail

The Best 90 Day Success Plan Every New Account Manager Needs [+ Template]

Account Manager Tips

Here's the job description for a Senior Key Account Manager at Amazon , advertised in July 2020. You can see the terms I've highlighted: Partner with Product Management and Tech. Create an account management strategy. A 30 60 90 day plan for Key Account Managers. Conclusion.

article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. And Kapta is a key account management platform.