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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

The executive sponsor should be familiar with the account and help expand the customer mapping, engagement and relationship. We need to focus on understanding the customer and helping the SAM deep dive in the customer environment and gain the insight and knowledge needed to deliver broader customer value.

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

They do this by digesting all the insight available and by connecting them with what is important to the customer. They can also bring the product and campaigns in a relevant manner to the account strategy and business fit and are the owners of what we call the closet. The creation of account marketing roles was a game-changer.

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Mastering Pre-Sales Strategy: Your Guide to Success

Arpedio

Creating Tailored Solutions and Proposals Solution Development: Develop customized solutions and proposals that address the specific needs, challenges, and objectives of potential customers. Utilize account-based selling tools to share insights, collaborate on account strategies, and track progress collaboratively.

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May 17 – Customer Success Jobs

SmartKarrot

Apply here: [link] Role: Vice President of Customer Success Location: San Francisco Bay Area, US (On-site) Organization: Arable As a Vice President of Customer Success, you will develop the strategy to drive customer value realization and retention on Arable’s solutions, across priority regions and customer segments.

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Nov 29 – Customer Success Jobs

SmartKarrot

Become the AtoB expert and educate your customers on best practices regarding AtoB. Actively identify and close expansion opportunities (upsell) that align with the customer’s needs. Increase AtoB customersvalue, product knowledge, and adoption by conducting proactive engagements.

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Transformation through Agile Leadership

Cosawi

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

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Aug 24 – Customer Success Jobs

SmartKarrot

Apply here: [link] Role: Director of Customer Success Location: Boston, MA, US Organization: Fidelity Investments As a Director of Customer Success, you will work cross-functionally to align and execute against an account strategy for each customer. Manage the post-sale relationship of Catchlight B2B accounts.