ClearPoint Strategy

FEBRUARY 11, 2022

Use our guide to make sure that your strategy meetings are the ones that people look forward to (and dare we say, the ones that are fun). After all, a key part of a successful strategy implementation process is getting everyone “rowing in the same direction.” Are you making progress toward these goals?

Meetings 98

Meetings Decision-making Leadership Facilitation 98

Hubspot Sales

MAY 19, 2020

In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour. Picking the wrong targets will make it hard for sales and marketing to align and will lead to poor financial results. Identify accounts that will add credibility to your brand. The best part?

Decision-making 111

Decision-making Management Acquisition Value Proposition 111

Corporate Visions

JANUARY 23, 2020

But while you’re having a quarterly business review with your customer about utilization metrics and project status updates, that same customer’s name is moving through your competitor’s sales funnel—being targeted with marketing campaigns, discussed in sales forecasts, and being put through account strategy planning sheets.

Customer Success 120

Customer Success Decision-making Account Strategy Account Management 120

Jermaine Edwards

APRIL 3, 2020

This doesn’t mean it will be easy nor will you not have to make tough decisions. It just means the effort and tough decisions will be worthwhile. Selecting the right team and identifying those resources makes a big difference. Two – VUCA Decision Making. Identify the exact problem you need to solve.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

Jermaine Edwards

NOVEMBER 25, 2021

A lot has changed in those five years from new strategies and technologies, to of course the pandemic that completely changed the way we engage and serve our customers. Our contacts and stakeholders just aren’t making decisions – How do we deal with their disengagement and getting pushed back and back while they still expect more from us?

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

ProlifIQ

OCTOBER 4, 2023

This strategy forms the foundation of your approach to managing and developing relationships with your most important accounts. Customer Segmentation One of the first steps in crafting your account strategy is customer segmentation. Make sure you have clear measures for the customer, but also your team!

Account Management 52

Account Management Management Account Planning Key Account Management 52

Miller Heiman Group

JANUARY 31, 2019

On face value, that may sound good, but merely meeting expectations actually has the effect of making you, as an individual seller, indistinguishable from the rest. This is understandable: No one wants to lose an account altogether by taking a risk attempting to upsell and then making a fatal mistake if it doesn’t go well.

Account Planning 83

Account Planning Decision-making Account Strategy Prioritization 83

Clarity Engagement Solutions

APRIL 26, 2021

Pharmaceutical companies can embrace a compelling opportunity to make a strategic and critical shift. And they need to talk as a way to make sense of and validate their own re-worked strategies for moving forward. We take the complex and make it simple. Things have changed. Priorities have shifted. So, why wait?

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

Pharmaceutical companies can embrace a compelling opportunity to make a strategic and critical shift. And they need to talk as a way to make sense of and validate their own re-worked strategies for moving forward. We take the complex and make it simple. Things have changed. Priorities have shifted. So, why wait?

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Arpedio

JANUARY 5, 2024

In the competitive landscape of today’s market, understanding the trifecta of sales targets , business strategy , and client dynamics can propel a sales team’s success exponentially. Let us delve into the specifics that underscore the potency of a carefully crafted account strategy.

Account Planning 52

Account Planning Value Proposition Account Management Sales 52

ProlifIQ

NOVEMBER 9, 2022

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” Here is where account planning can really make or break your selling strategy. How can you provide support and guidance?

Leadership 52

Leadership Account Planning Sales Leadership Stakeholders 52

Clarity Engagement Solutions

APRIL 26, 2021

And the need to accelerate the shift from transactional sales pitches aimed at promoting a product to a physician for an unmet patient need to creating solutions designed for a broader set of account stakeholders, has been a nagging factor for every pharma commercial organization. Things have changed. Priorities have shifted.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Cosawi

FEBRUARY 27, 2023

As part of our customer buying journey mapping work, we have delved deeper not only into where the customer is headed, but what their state or mindset is at each given step as they progress on their decision making. At another point, decision remorse may be setting in. How do the best teams leverage ABM?

Marketing 52

Marketing Suppliers Investors Account Planning 52

Arpedio

MARCH 26, 2024

Importance of Pre-Sales Strategy in Driving Business Success The pre-sales phase is where the groundwork for successful sales transactions is laid. It is the crucial period during which potential leads are identified, qualified, and nurtured before they are ready to make a purchasing decision.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Clarity Engagement Solutions

APRIL 26, 2021

The need to accelerate the shift from transactional sales pitches aimed at promoting a product to a physician for an unmet patient need to creating solutions designed for a broader set of account stakeholder, has been a nagging factor for every pharma commercial organization. We take the complex and make it simple. Things have changed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Jermaine Edwards

MARCH 17, 2020

Core question: How are we making ourselves easy to choose as a partner? At some stage in your customer relationship, your customer will make decisions on the future use of your services. Whenever a customer makes a purchase, there is almost always a mixture of excitement and nervousness. SELECTION and ASSESSMENT.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

Jermaine Edwards

JUNE 29, 2020

Now, one of the biggest mistakes that we make is assuming that expectations remain the same throughout the course of our relationship with our customers. This is because we’re always looking to mitigate risk and elevate our ability to inspire confidence and particular decision-making. That is just false.

Communication 130

Communication Decision-making Finance Key Account Management 130

Corporate Visions

JANUARY 23, 2020

But while you’re having a quarterly business review with your customer about utilization metrics and project status updates, that same customer’s name is moving through your competitor’s sales funnel—being targeted with marketing campaigns, discussed in sales forecasts, and being put through account strategy planning sheets.

Customer Success 52

Customer Success Decision-making Account Strategy Account Management 52

KAM With Passion

NOVEMBER 11, 2020

By talking to each other and by making sure that conversations are meaningful to both parties. The evolution of social and economic parameters or business models and the disruption caused by the sanitary crisis do not make them less important. Business Reviews in a Key Account Management context. On the contrary.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

DemandFarm

MAY 12, 2023

By prioritizing these accounts you’ll have a better understanding of how to allocate resources. Developing account strategies and objectives After your key accounts are identified, you will need to develop customized strategies and objectives for each.

Global Accounts 52

Global Accounts Account Management Management Logistics 52

Jermaine Edwards

APRIL 16, 2020

Every person and every organisation is currently seeking to make one or all of these adaptations. To make thoughtful changes quickly without impeding or restricting current operations. For your business, and particularly the view of who you’ll become to your customers, you must look at the actions and decisions you make more carefully.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

Jermaine Edwards

MAY 18, 2020

It’s knowing this that helps you to make better decisions. Arguably every sale we make has an element of risk to the person in front of us. During your customer conversations you need to be aware of these internal and external factors that drive decision making influence. Don’t wait for this.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

It’s knowing this that helps you to make better decisions. Arguably every sale we make has an element of risk to the person in front of us. During your customer conversations you need to be aware of these internal and external factors that drive decision making influence. Don’t wait for this.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Upland

FEBRUARY 17, 2023

It is the job of these trusted stakeholders to make sure that they make the right purchasing decision for their business or organization. A buying group is a clear indication that a business is taking a solution seriously, and it is the buying group that influences the decision of those higher up in the organization.

Decision-making 368

Decision-making Account Planning Stakeholders B2B 368

Cosawi

DECEMBER 28, 2021

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Contribute to, and have accountability for, the account plan.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Revegy

JULY 17, 2018

A good strategic account program requires a clear understanding of the customer’s internal structure, personnel and decision-making process, including the buying centers with responsibility for initiatives and budgets. Increase forecast visibility: JDA increased forecast horizon from 3 months to 3 years.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

SmartKarrot

OCTOBER 17, 2022

Therefore, as your business continues to scale up, account mining can help align your organization’s growth and future opportunities with the needs of existing customers. Furthermore, account mining also enables your business to include customers in every step of day-to-day decision-making processes.

Account Strategy 10

Account Strategy Account Management Digital Transformation Profitability 10

SBI

OCTOBER 22, 2019

With more decision makers at the table and longer sales cycles, obtainable milestones prevent sales teams from feeling overwhelmed. Prioritizing a key account platform as a cornerstone of your sales transformation will make other efforts around generating revenue much more efficient.

Account Planning 23

Account Planning Key Account Management Account Management Sales 23

Account Manager Tips

OCTOBER 11, 2021

You need to take charge, make decisions and set goals for your customers so they can achieve success. Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. What changes should we make? How do we make changes? Only the ones you want to keep!

Account Management 246

Account Management Key Account Management Management Suppliers 246

SBI

APRIL 4, 2018

Sales managers use the output from the tools to shift the emphasis of their interventions towards coaching, and business leaders have detailed data at their fingertips to inform decision making. For many companies the lack of forecast accuracy is hampered by low predictability and consistency in their pipeline decisions.

B2B 20

B2B Sales Decision-making Account Planning 20

SmartKarrot

MAY 27, 2020

Richardson’s Prosperous Account Strategy Training Program . Account management often has to be customer-centric and Richardson’s Prosperous Account Strategy Program hits the nail on its head. Strengthening customer relationships is an important part of account management for customer success.

Account Management 10

Account Management Management Key Account Management Account Growth 10

Jermaine Edwards

MAY 6, 2020

What changes are your customers making today that may impact your relationship tomorrow? This is one of a dozen questions every organisation and key account team must ask. The Change Decision. In both scenarios, the two organisations had to make some very important decisions. Let me share two examples.

Manufacturing 130

Manufacturing Key Account Management Decision-making Profitability 130

DemandFarm

APRIL 18, 2023

Making sense of this data and feeding it to the users on a periodic basis is time-consuming. Check out DemandFarm’s free, on-demand Masterclass on ‘Making Account Plans Actionable, Measurable and Sustainable’ now! This enables informed and timely campaign decisions for your sales and marketing team.

Account Management 52

Account Management Digitalization Management Account Planning 52

Red Star Kim

JUNE 7, 2023

If a company tries to pursue all of these strategies, it is likely to end up somewhere ‘stuck in the middle’ offering average products for average prices. Treacy and Wiersema suggest three ‘Value Disciplines‘ to choose from which should act as a central piece that shapes every subsequent plan and decision a company makes.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Arpedio

JANUARY 11, 2023

Let’s break it down: So, account management is the process of providing your customers with the best service, support and show opportunities for improvement. The practice involves managing relationships with customers and clients, and keeping them happy by making sure that their needs are met. What Does an Account Manager Do?

Account Management 52

Account Management Management Key Account Management B2B 52

DemandFarm

APRIL 26, 2023

Key Account Management is a relationship and service-driven role. Key account managers work with a range of individuals within a client organization, from end-users to decision-makers to CEOs. It’s also an opportunity to showcase the writing and communication skills, so make sure to proofread and edit the letter carefully.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52