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Customer Acquisition vs. Customer Satisfaction

Help Scout

Customer acquisition versus customer satisfaction: What’s the more important goal? Read the full article Turns out, they’re two sides of the same coin.

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A Complete Guide to Customer Acquisition for Startups

Help Scout

Learn how to define your audience, goals, and channels to build a customer acquisition strategy for your startup that gets results. Read the full article

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Maximizing Growth Through Acquisitions

SBI Growth

For companies with a historical success of organic growth, looking at acquisitions as a potential growth lever can appear overwhelming. But in the wake of accelerated growth expectations, acquisitions have almost become necessary. Organic or inorganic growth?

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Business Acquisitions Trending in the Digital Space

Aepiphanni

Despite 2020 being a challenging year for everyone, many companies made strategic business acquisitions into the digital space. An article on S&P Global covers this market movement. It’s titled “1st-time acquisitions of digital businesses expected to continue in 2021.”. billion in 2020, up from about $25.5

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Customer Acquisition Cost Explained: Strategies for Sustainable Growth

Help Scout

In this comprehensive guide, we explore what customer acquisition cost (CAC) is, why it’s important, how to calculate it, and strategies to improve it. Read the full article

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Mergers and Acquisition Series Part 1: Role Definition and Alignment

SalesGlobe

Over 50% of those companies had been part of a merger or acquisition in the last 24 months. In the chart below, they reported the biggest challenges that they face within the sales organization as a result of company mergers or acquisitions. The company that had purchased them was dominant in their field and was primarily a U.S.

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Mergers and Acquisition Series Part 3: Pay Levels and Total Target Compensation

SalesGlobe

As the Mergers and Acquisitions series comes to a close, we will dive deeper into pay levels and total target compensation. Role Alignment Now, let’s fast forward a year or so into the acquisition. You understand your coverage model, and your sales strategy reflects synergies and outcomes of the acquisition.