article thumbnail

A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

article thumbnail

A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? Download the free From Lead to Loyalty guide. The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Get It Now! Customer retention marketing stats.

article thumbnail

AARRR Growth Funnel

Flevy

It refers to the following 5 key phases of business growth: Acquisition Activation Retention Referral Revenue Let’s delve deeper into some of these phases. Phase 1: Acquisition The initial phase of the AARRR Growth Funnel involves discovering people attracted to a product. Do You Find Value in This Framework?

article thumbnail

How Sales VPs Can Thrive During an Acquisition

SBI Growth

In this blog, I’ll help you evaluate your future with your company post-acquisition. Get started with your preparation by downloading the Sales Leader Acquisition Preparedness Guide. History can also give you a great indication of how the acquisition will go. There are a few different ways you can do this.

article thumbnail

Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

These factors play havoc on annual plans: Acquisition tactics are evolving quicker than legacy staff. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Borrow from the SBI playbook to perform an assessment of your team’s capabilities for acquisition. This requires major new capability acquisition.

article thumbnail

Capabilities-driven M&A

Flevy

Mergers and Acquisitions (M&A) generally do not produce the outstanding results that they are envisioned and purported to provide. Fit does not mean introducing an ostensibly linked product or service, plugging a gap in a category, or moving in a new geography—such sorts of acquisitions are frequently unsuccessful.