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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

Your previous CEO retired during the pandemic and your new CEO and the CRO he brought in, have aspirations to grow through acquisition (M&A) and new business development (which has not been a primary focus for at least 15 years). Commercial insights are also required to help buyers recognize problems they may not yet see coming.

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What is Bottom of the Funnel (BOFU)?

Upland

This word-of-mouth marketing can lead to new customer acquisitions easily. Customers who have just made a purchase are more receptive to additional offers that complement their recent acquisition or enhance their overall experience. Customers already at the BOFU stage are more inclined to convert.

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Growth Hacking Experimentation

Flevy

This can be in the form of improving the existing content of an article, memo, or whitepaper we write for better conversion. For instance, if revenue growth is the objective of a Growth Hacking experiment, then the acquisition of further, better leads will help realize this objective.

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Planview PSA: Building the Future of Connected Services

Planview

With our acquisitions of Changepoint and Clarizen, Planview was dubbed the “new kids on the block” in the PSA market. All these resources are complimentary and available on-demand: Secret Tools of Services Leaders: The Devil is in The Details Whitepaper. Click here to download the whitepaper. TSW Conference.

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Inbound Sales vs. Outbound Sales: Tactics Compared

Arpedio

When it comes to customer acquisition and growth , businesses have two primary sales strategies at their disposal: inbound sales and outbound sales. In this article, we’ll take an in-depth look at each strategy and compare their tactics and effectiveness, helping you decide which approach is right for your customer acquisition goals.

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7 Marketing KPIs to Keep in Mind When Aligning With Your Marketing Team

Hubspot Sales

MQLs can come from sources like events, webinars, requests for marketing collateral like whitepapers, or engagement with email campaigns. It demonstrates the ultimate return on the investments you make in customer acquisition and, in turn, shows whether your smarketing efforts are panning out as well as you hope they are.

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Drive more sales with effective lead management system

Apptivo

For example, if a C-level representative in B2B contacts you via your website’s contact form, this can be considered a bottom-funnel lead – your sales team can contact the individual directly and begin the account acquisition process. Whitepapers, manuals, and webinars are examples of informational goods that make strong offers.