Strategic Communications

FEBRUARY 6, 2024

I taught advertising copy and design for a number of years at the University of Wisconsin-Eau Claire and one of the things I emphasized frequently with students was that ads should not be designed solely with the intent to entertain. The Super Bowl really serves as a platform for creative and clever advertising. The best ones do that.

Advertising 59

Advertising B2B Publishing Communication 59

Outbound Engine

OCTOBER 3, 2019

So what is social advertising, and why do you need it? . Before social advertising, buying leads was the norm. While social media started off initially as a way for friends and family to communicate, it quickly turned into a lucrative way for businesses to grow. A Facebook page is not social advertising. The good news.

Advertising 47

Advertising Media Small Business Insurance 47

Strategic Communications

MAY 13, 2022

What, at this point in time, given a particular communication tool and a particular target audience is the most compelling message you can send to convince the target to act? Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.). That’s your focus.

Communication 52

Communication Marketing Publishing Digitalization 52

May Phoo Pan

MARCH 22, 2024

Onboarding can take various forms, from live interactions to digital communication, but the goal remains the same: ensuring customer success. In advertising agencies, the account team, particularly account managers, often handle this vital process.

Client Onboarding 52

Client Onboarding Onboarding Advertising Account Management 52

Customer Think

FEBRUARY 28, 2023

Gaining and retaining customers is therefore of prime importance which requires effective two way communication. Initial contact with potential customers is generally thorough some form of advertising which initiates interest, and thus invites and encourages the potential customer, to […]

Advertising 81

Advertising Communication Digitalization Marketing 81

Red Star Kim

AUGUST 14, 2023

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. Stories were the original form of communication – before writing existed. Cultural differences Many of us write for people from different countries. We must adapt for cultural differences which may impact the tone and formality.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Strategic Communications

MAY 2, 2023

A longer answer is that while social media still makes up a significant part of most marketers’ communication efforts, how they use it and which channels they use have shifted. While there is no out-of-pocket cost to use any of the social channels (aside from paid advertising options), it does take time. The short answer is no.

Media 52

Media Marketing Advertising B2C 52

Arpedio

JANUARY 3, 2024

We’ll also discuss the importance of targeting the right audience, providing personalized communication , and streamlining the nurturing process with automated workflows. Understanding the target audience and implementing personalized communication strategies are crucial for successful lead nurturing.

Advertising 52

Advertising Media Prioritization Communication 52

Red Star Kim

JUNE 12, 2023

Meta ecosystem advertising Facebook and Instagram working with WhatsApp and Facebook Messenger provide an advertising environment where 30-90 second videos triumph. He recommended a 90-day strategy of awareness with theme days and posts being authoritative, direct, to the point and with a clear next step.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Strategic Communications

SEPTEMBER 6, 2022

My dad often bragged that he “never had to advertise—which was true in terms of actually paying money to run ads of some sort. But, while he didn’t advertise, he did market. Then you may not need to spend money on advertising. In fact, all businesses are using marketing to some degree whether they know it or not.

Marketing 52

Marketing Advertising Publishing Digitalization 52

Arpedio

FEBRUARY 26, 2024

Multi-Channel Engagement Implement a multi-channel approach to engage with key stakeholders across various platforms, including email, social media, and targeted advertising. Tailor your communication strategy based on the preferences of each account, ensuring a seamless and integrated experience.

Advertising 52

Advertising Sales CRM Media 52

Strategic Communications

DECEMBER 14, 2022

.” This distinction can represent challenges to companies not familiar with—or aware of—the distinctions between B2C (business to consumer) and B2B (business to business) advertising. Instead of addressing, typically, one decision-maker in a B2C environment, the B2B advertiser must connect with multiple decision-makers.

B2B 52

B2B Marketing B2C Advertising 52

Red Star Kim

FEBRUARY 12, 2024

17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? 50% Around 6 out of 10 33% 7 out of 10 17% 8 out of 10 Topic of most interest? 33% Very good 67% Average What’s your usual writing process?

Media 130

Media Financial Services Advertising Decision-making 130

Strategic Communications

NOVEMBER 10, 2022

Yet they need to make an impact through their marketing and communication efforts. Businesses of any size, with even very small budgets, can effectively find, reach, and engage with their target audiences online through their websites, social media channels, and paid advertising (which can be highly targeted and very inexpensive).

Small Business 52

Small Business Digitalization Marketing Advertising 52

Strategic Communications

MAY 4, 2022

There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the services of a professional agency or consultant. Beyond referrals, there are a number of sources of information about advertising or marketing agencies: The Internet. Competitors.

Advertising 52

Advertising Internet Small Business Digitalization 52

Red Star Kim

MAY 2, 2023

But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise. Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ).

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Strategic Communications

NOVEMBER 3, 2022

Spend some time reviewing the advertising of your competitors. All of your marketing communication needs to be consistent to be effective. All of your marketing communication needs to be consistent to be effective. It’s the cumulative impact of your communication that will eventually make an impact with consumers.

Advertising 95

Advertising Decision-making Communication Digitalization 95

SBI Growth

APRIL 11, 2019

Your job description probably reads something like “generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, communications, advertising and public relations.”

Advertising 103

Advertising Communication Organization Marketing 103

Strategic Communications

SEPTEMBER 26, 2022

: “Tips and strategies for employee communication, branding, and advertising—a new Strategy Matters e-letter has been released. Employee communication, advertising and branding. Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.).

e-Learning 52

e-Learning Advertising Digitalization Publishing 52

Strategic Communications

AUGUST 10, 2021

As a marketing professional, I’ve always been interested in new product introductions and advertising campaigns in general— how well do they work? It may come as a shock to some, but generating advertising awareness and preference is not enough—at least not from a big-picture “marketing” standpoint. All was good.

Advertising 52

Advertising Marketing Publishing Communication 52

Strategic Communications

APRIL 11, 2024

It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand. And, yes, it does include your web sites, your advertising–and your logo. It includes the bags that items are put in when they’re purchased.

Small Business 52

Small Business Prioritization Communication B2B 52

Strategic Communications

JANUARY 12, 2024

According to Edelman , 70% of individuals deliberately avoid advertising, making earned media, or content created by a third party and not paid for by the brand, increasingly influential in brand perception. Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)

Digitalization 59

Digitalization Advertising B2B Publishing 59

Strategic Communications

JUNE 29, 2021

like Mrs. Fields Cookies and Famous Amos (also cookies) that grew their company exclusively through sampling as opposed to traditional advertising. can be a great form of advertising. Early on (I started Strategic Communications in 2008) I would often agree to meet with individuals so they could “pick my brain.”

Advertising 84

Advertising e-Learning Decision-making Small Business 84

Strategic Communications

MAY 30, 2023

The basics of the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising are as follows: Influencers must clearly and conspicuously disclose their material connections with any brand—person, company, product, or service—they are posting positively about. There are other risks not related to FTC rules.

Advertising 52

Advertising Digitalization e-Learning Media 52

Arpedio

DECEMBER 20, 2023

A value proposition should be clearly communicated and effectively marketed to customers. These brands have effectively communicated their unique offerings to customers, driving business growth and success. It’s crucial to effectively communicate and market your value proposition to potential customers.

Value Proposition 52

Value Proposition Business Growth Advertising Communication 52

Strategic Communications

OCTOBER 7, 2021

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., print or broadcast advertising, direct mail, etc.) and more on digital channels of communication, like social media. Different Channels for Different Markets. Best Practices for Social Media Marketing.

Small Business 141

Small Business Media Digitalization B2C 141

Strategic Communications

JULY 21, 2023

In the world of advertising, crafting compelling copy that resonates with your audience is essential for success. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Energy and Utilities 52

Energy and Utilities Cybersecurity e-Learning Advertising 52

ACT

OCTOBER 31, 2023

Your website content, product listings, email messaging, and advertisements should be relevant to your audience’s interests to drive conversions. Targeted advertisements Personalisation is critical to the success of social media advertising campaigns. helps you create fully personalised and automated customer experiences.

CRM 52

CRM Marketing Advertising Small Business 52

Strategic Communications

DECEMBER 5, 2023

Larry Alton, writing for allBusiness , said: “Experiential marketing, as defined by those in the industry, is a form of advertising that focuses on helping consumers experience a brand. Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)

Food and Beverage 52

Food and Beverage Marketing Retail e-Learning 52

PandaDoc

FEBRUARY 24, 2023

In other words, it is about identifying potential customers and communicating systematically with them. The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Here is a list of the types of paid advertising you can use.

Advertising 52

Advertising Media Communication Marketing 52

PandaDoc

FEBRUARY 24, 2023

In other words, it is about identifying potential customers and communicating systematically with them. The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Here is a list of the types of paid advertising you can use.

Advertising 52

Advertising Media Communication Marketing 52

ACT

JANUARY 10, 2024

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. They have a need and are interested in exploring different service providers to solve their problems.

Advertising 52

Advertising CRM Software Software 52

Strategic Communications

AUGUST 17, 2021

I don’t worry about “giving away my secrets” for a couple of reasons: They’re not that secret—they’re just good, proven, elements of effective marketing and communication. That’s where Strategic Communications, or others like us, come into play. When You Need Help With Marketing Communications. Know What You Want. Colleagues.

Advertising 52

Advertising Small Business Communication Internet 52

Strategic Communications

JUNE 2, 2022

There are obviously a lot of games because, if there weren’t, the networks wouldn’t be broadcasting the games, because they wouldn’t have advertising revenue to support those broadcasts. Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.).

e-Learning 59

e-Learning Advertising Communication Decision-making 59

Hubspot Sales

MAY 26, 2023

Join real estate groups and communities, showcase your listings on social media, and use targeted advertising to reach specific demographics. While many business people have shifted their outreach to digital or social media advertising, there's still prospects to reach with physical flyers, pamphlets, and business cards.

Marketing 77

Marketing Advertising Media Software 77

Insightly

MARCH 25, 2024

CRM software allows organizations to centralize and organize customer data, like contact information, communication and purchase history, miscellaneous preferences, and more. Consider your CRM a hub for managing customer relationships, facilitating communication, and driving sales growth.

CRM 52

CRM Management Prioritization Communication 52

Red Star Kim

JULY 7, 2023

Sometimes a simple shift in how we think (as we do when we reframe Two big guns of communication – face time and reframing (kimtasso.com) ) leads to changes in our behaviour, which in turn elicits different emotions, reactions and behaviours in others. But it helps to consider how you have reacted to change situations in the past.

Management 130

Management Emotional Intelligence e-Learning Leadership 130