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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. Marketing isn’t advertising. Marketing is often too narrowly defined.

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Why Sales Leaders Hate Your Advertising Agency

SBI Growth

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. Recognize when their advertising agency is ‘dead’ to sales, and 2.

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Social Advertising 101: What it is and Why You Need it

Outbound Engine

So what is social advertising, and why do you need it? . Before social advertising, buying leads was the norm. A Facebook page is not social advertising. Because of that, advertising on social media platforms is crucial to growing your business. The power of social advertising. Social advertising is not super easy.

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Expert advice: What should a weekly 1:1 sales meeting look like?

Nutshell

A 1:1 sales meeting provides sales managers and sales reps time for reflection and goal setting, as well as an opportunity for both sides to raise their concerns. As a manager, you shouldn’t look at your weekly individual meetings as simply a time to go over sales numbers. 1) Start by listening. 1) Start by listening.

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Digital Marketing update webinars (June 2023)

Red Star Kim

Digital marketing update – How to Get 100 Sales Leads in 90 Days On 20 th April there was an information-rich and insightful webinar by Steve Pailthorpe, the CEO of Iconic Digital who I had the good fortune of meeting through the Worshipful Company of Marketors. Another 10 leads pcm from this source.

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

You have to meet them where they are, or put yourself out there to whoever will see and value your services. Attend local real estate events, meet-and-greets, and other events to expand your network. These events provide opportunities to meet prospects and connect with other real estate professionals who may have prospects to offer.

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Redefine Customer Experience: Leveraging Competitive Benchmarking for Exceptional Customer Engagement

Customer Think

The concept of customer experience has always focused on meeting customer requirements and preferences. Earlier, companies mostly relied on word of mouth and advertising to provide a personalized customer […] Companies have been focusing on building strategies to foster loyalty and drive repeat purchases.