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Sustaining profitability: Measuring and quantifying the ROI of a strategic account management program

Strategic Account Management Association

This article is based on a panel discussion that took place involving Frederic Kahn, Vice President Global Sales at Wavelength Pharmaceuticals; Alessio Arcando, Professor at Bologna Business School and former Director of Strategic Key Accounts for West Europe for 3M; and Harvey Dunham, Managing Director for Strategy and Marketing at SAMA.

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Sustaining profitability: Measuring and quantifying the ROI or a strategic account management program

Strategic Account Management Association

The post Sustaining profitability: Measuring and quantifying the ROI or a strategic account management program appeared first on Strategic Account Management Association blog.

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Revenue vs. Profit: The Difference & Why It Matters

Hubspot Sales

Revenue and profit are two of the most prominent, crucial metrics every business needs to track if it wants to understand its performance, forecast effectively, and spend wisely — among a host of other key functions and activities. It takes some steps to pare down your revenue figure to your profit. How to Get From Revenue to Profit.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. If you want to improve your profit margin, you can't go in blind. Focus on customer retention.

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What is price sensitivity? How it affects sales and profitability

PandaDoc

In this article, well break down what price sensitivity really means, what drives it, and how you can respond to it. Businesses may find new suppliers if they cant negotiate preferred rates on necessary materials in order to maximize profits. By raising the bar, companies can lessen demand while still ensuring maximum profitability.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

In this article, I’ll explore how these components intersect and show how their integration can transform your business. In this article, I’ll share my perspectives and provide a framework. Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context.

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Perfect Pitch Process – Don’t just parachute in the fee-earners

Red Star Kim

Selling – research in the pitch process Pitching, differentiation and competitor analysis Key Account Management (KAM) – Research companies Often, MBD professionals will work with the finance team and pricing professionals to assist in developing the appropriate price models – that ensure profitable work but remains attractive to the client.