When was the last time you;
- Asked your clients why they bought from your company?
- Showed them the value you are bringing them with your products and/or services?
- Asked your clients if you are still delivering the value you promised?
- Offered them other products/services you and/or your business partners have?
- Ran a planning session for your clients?
- Took the CXO out for dinner with his/her spouse/partner?
- Introduced the CXO to someone that could help his/her business?
- Had a lunch and learn for your clients?
- Asked for a referral?
- Offered a referral?
- Sent your clients an article that you believe they would be interested in, and you do this at least 2-4 times a month?
- Took the CXO to an event that he/she would find useful for his/her business development
- Built relationships between your strategic account team and the different influencers in your strategic clients?
- Ensured your CEO had lunch with the appropriate CXO of all of your Strategic Accounts, at least twice per year?
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