QYMATIX

APRIL 1, 2024

B2B Sales is changing because buyers are changing – mainly in the way they buy. Companies in B2B distribution are particularly affected by the changes in customer behaviour and their competitive environment. Fact 1: In China, the B2B e-commerce transaction volume amounted to 2.16 trillion Euros in B2B (5.71 trillion yuan.

B2B 52

B2B Retail Manufacturing Internet 52

QYMATIX

APRIL 1, 2024

B2B Sales is changing because buyers are changing – mainly in the way they buy. Companies in B2B distribution are particularly affected by the changes in customer behaviour and their competitive environment. Fact 1: In China, the B2B e-commerce transaction volume amounted to 2.16 trillion Euros in B2B (5.71 trillion yuan.

B2B 52

B2B Retail Manufacturing Internet 52

Customer Think

APRIL 10, 2024

The lead generation experts at NetLine just released their “2024 State of B2B Content Consumption & Demand Report,” a meaty 38-page guide based on data from more than 6 million content registrations.

B2B 120

B2B Marketing Digitalization 120

QYMATIX

SEPTEMBER 27, 2022

Facts and trends about the B2B digital transformation. Predictive analytics is becoming increasingly popular in B2B sales. It helps B2B sales teams to become more efficient, sell more and prioritise customers and leads. The buying decision is already taken, when the B2B buyer contacts sales.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

Customer Think

DECEMBER 24, 2021

We asked the experts at Spear Marketing Group to chime in: “Digital fatigue is real. B2B marketers need to rethink digital-first strategies to better. TweetLinkedInShareEmail What trends will dominate the demand generation landscape in 2022?

B2B 130

B2B Digitalization Marketing 130

SBI Growth

OCTOBER 8, 2018

Look across your digital tactics and channels…do your buyers go there? Let’s first define Digital Planning (or Digital Marketing) – Leveraging digital channels to reach customers and. Is their engagement worth the challenges involved in creating these? How do you know?

Digitalization 93

Digitalization B2B Marketing Customer Experience 93

SBI Growth

SEPTEMBER 10, 2020

If you are reading this article and you work in the B2B space, you have most likely been inundated with buzzwords surrounding Digital and how it is disrupting your industry: Digital strategy, digital transformation, eCommerce, big data, IoT, AI, and.

Digitalization 126

Digitalization eCommerce Digital Transformation B2B 126

SBI Growth

DECEMBER 22, 2021

However, with the pandemic accelerating Sales’ digital transformation, vendors have accelerated the pace of introducing new sales tools and technologies, creating a complex landscape for sales leaders to navigate. Commercial leaders have been introducing sales technology for years in an effort to boost seller productivity and efficiency.

B2B 139

B2B Digital Transformation Sales Technology Software 139

Customer Think

FEBRUARY 21, 2023

As the business landscape transforms, so too must the marketing strategies of B2B companies. The four traditional Ps of marketing – product, price, promotion, and place – are no longer enough in today’s digital landscape. To stay ahead of the game, B2B companies must consider a fifth P: payments.

B2C 69

B2C B2B Digitalization Marketing 69

Account Manager Tips

JULY 5, 2022

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Humans are simply not wired for constant digital communication. Every month inside The KAM Club , members vote for a book of the month.

B2B 130

B2B Key Account Management Healthcare Account Management 130

Customer Think

JANUARY 23, 2023

B2B eCommerce remains one of the fastest growing and important channels for increasing revenue. According to Digital Commerce 360, manufacturers grew their B2B eCommerce by 18.4%, to $543.25 Looking ahead, B2B companies without digital commerce […] billion in 2021 from $458.7 This growth is almost 1.5

eCommerce 65

eCommerce B2B Manufacturing Digitalization 65

Customer Think

MARCH 15, 2024

What does it mean to B2B buyers? It’s become a buzzword of little…value. Often, companies think of value in relation to their business — more so than for their customers. They think it lives within the features of their products. As marketers, we’re told our content and buyer experiences must deliver value.

B2B 84

B2B Marketing Digitalization 84

Sales Outcomes

OCTOBER 16, 2023

B2B marketers face external challenges that may impact marketing effectiveness in 2024 and beyond. While I can’t predict specific challenges that B2B marketers will face in 2024, we can share what we hear from our client marketing leaders. Here are the top three challenges B2B marketers might face in 2024: 1.

B2B 52

B2B Marketing Value Proposition Innovation 52

Customer Think

OCTOBER 12, 2021

This is the second of three posts discussing some of the B2B-specific findings of the August 2021 edition of The CMO Survey. I included a detailed description of the survey in my first post, so I won't repeat that description here. The "Part 1" post.

Digital Transformation 80

Digital Transformation B2B Digitalization Marketing 80

Customer Think

SEPTEMBER 1, 2021

Despite the advances in customer data unification, personalization and seamless digital engagement that some vendors have made since the start of the pandemic, there’s still a big gap between expectations and reality in B2B relationships.

B2B 111

B2B Customer Experience Marketing Digitalization 111

Customer Think

OCTOBER 9, 2023

B2B companies’ approach each of these as if each needs its own strategy implemented separately, with different teams carrying the responsibility for each function. There’s a lot of talk about the differences between demand creation (marketing), demand capture (sales), and brand (marketing). Quite often these teams work in silos.

B2B 119

B2B Marketing Sales Digitalization 119

QYMATIX

DECEMBER 4, 2023

In particular, the companies surveyed see themselves threatened by digital platforms when it comes to pricing (62%). Manufacturers are increasingly recognising and embracing the appeal of digital channels to end customers. . Manufacturers are increasingly recognising and embracing the appeal of digital channels to end customers.

B2B 40

B2B Artificial Intelligence Sales Analytics Manufacturing 40

SBI Growth

OCTOBER 22, 2020

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.

Digitalization 166

Digitalization Digital Transformation Customer Experience Sales 166

Customer Think

SEPTEMBER 24, 2021

Since the start of the pandemic, content has flooded digital channels trying to gain the attention of self-reliant buyers. And much of the B2B content produced is leaving buyers cold.Edelman and LinkedIn recently released the 20. The noise is deafening.

B2B 104

B2B Digitalization Marketing 104

Customer Think

FEBRUARY 25, 2023

Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released its annual projections on marketing spend, and I am happy to say that t.

B2B 122

B2B Marketing Digitalization 122

QYMATIX

FEBRUARY 5, 2024

But the ability to write text, compose music, and create digital art has made headlines – and inspired many people to experiment. This article explores the opportunities that generative AI presents for B2B companies and the challenges that this technology brings. Using generative AI in B2B companies: What to look out for.

B2B 52

B2B Artificial Intelligence Manufacturing Innovation 52

DemandFarm

AUGUST 11, 2023

The B2B landscape is undergoing a dynamic transformation, propelled by the forces of digitization, technological breakthroughs, and evolving workstyles. In the current digital landscape, we are overwhelmed with information and advertising. about the key principles and strategies behind account-based marketing in a digital age.

Digitalization 52

Digitalization Artificial Intelligence Advertising Customer Experience 52

Strategic Communications

DECEMBER 14, 2022

.” This distinction can represent challenges to companies not familiar with—or aware of—the distinctions between B2C (business to consumer) and B2B (business to business) advertising. The primary difference between B2C and B2B is strategic orientation. B2B is different, and those differences matter. Strategic Orientation.

B2B 52

B2B Marketing B2C Advertising 52

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. The B2B buyer has changed. B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Tough negotiators (B2B buyers refuse four offers before accepting the best one). Invest in B2B marketing technology.

B2B 129

B2B Marketing Acquisition Media 129

Customer Think

OCTOBER 27, 2021

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. A few of them surprised me as I thought (or hoped) we had beaten.

B2B 143

B2B Marketing Digitalization 143

DemandFarm

APRIL 18, 2023

A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. Over time, the sales tech and marketing tech landscape for most B2B organizations becomes crowded.

Account Management 52

Account Management Digitalization Management Account Planning 52

PandaDoc

NOVEMBER 6, 2020

As digital shoppers use their smartphones and laptops to spend their way to record levels of online sales, consumer preference for digital shopping is rapidly spilling over into the B2B market. trillion, or 17% of all B2B sales , by 2023. Ecommerce platforms open the doors of your business to a global B2B audience.

Digitalization 40

Digitalization B2B eCommerce Supply Chain 40

Insightly

JUNE 3, 2022

That’s especially true in the world of B2B sales, where deals have traditionally closed over meetings, handshakes, and other face-to-face interactions. . Adjust tactics for digital leads. As Baby Boomers vacate long-held leadership roles, a new and different cohort is taking control of B2B buying decisions. How to embrace it.

B2B 98

B2B Value Proposition Decision-making Sales 98

Customer Think

APRIL 13, 2023

With the average B2B purchasing journey taking approximately 350 days, it’s no wonder it is synonymous with being both long and laborious. B2B buyers generally […] But it doesn’t need to be.

B2B 116

B2B Digitalization Marketing 116

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Today, with 80 percent of the sales cycle happening in digital or remote settings, you’ve never had a greater opportunity to directly influence buying decisions. Why Most B2B Marketing is Forgettable. by Leslie Talbot appeared first on Corporate Visions.

B2B 134

B2B Marketing Decision-making Digitalization 134

Nutshell

OCTOBER 5, 2020

Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging. Learn the email tactics that B2B sales pros use to hook their customers.

Communication 133

Communication Digitalization Marketing Energy and Utilities 133

Customer Think

DECEMBER 6, 2022

B2B businesses understand the importance of developing payment strategies that can stand the test of time. As customers’ digital needs and expectations grow, these strategies should include a plan on how to incorporate embedded payments, which B2B businesses can learn from popular B2C use cases.

B2C 59

B2C B2B Digitalization 59

DemandFarm

APRIL 4, 2023

The question ‘is it time to go digital with your KAM’ can be addressed from two perspectives – internal and external. Why should you adopt Digital Key Account Management? What are some of the benefits of adopting digital account planning solutions for your key accounts?

Key Account Management 52

Key Account Management Account Management Digitalization Management 52