article thumbnail

B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month.

B2B 243
article thumbnail

How to use the Potential of Generative AI in B2B Business

QYMATIX

As a result, many B2B companies are now faced with the challenge of grappling with the impact of generative AI on their business, employees, internal processes, and the economy, with little context to understand it. Generative AI can produce innovative solutions and support human creativity by generating new data and content.

B2B 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Implementing and Using Dynamic Pricing in B2B: A Path to Thriving in the Digital Age

QYMATIX

AI in Wholesales and Industrial Distribution: The Winds of Change in B2B Sales. In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000 customers and juggle an inventory of 20,000 to 100,000 items , the winds of change are blowing more robustly than ever. Let's get started! Absolutely.

B2B 52
article thumbnail

B2B Wholesale Future Trends 2024

QYMATIX

Across B2B wholesale future trends 2024, you’ll see a few key themes: technology, personalisation and change. Some are accelerations of global movements, while others are specific to the B2B space. Adopting e-commerce & mobile interfaces This is all about making the buying experience more intuitive for B2B customers.

B2B 52
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

article thumbnail

Three Challenges for B2B Marketers in 2024

Sales Outcomes

B2B marketers face external challenges that may impact marketing effectiveness in 2024 and beyond. While I can’t predict specific challenges that B2B marketers will face in 2024, we can share what we hear from our client marketing leaders. Here are the top three challenges B2B marketers might face in 2024: 1.

B2B 52
article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. There was sometimes a lack of appetite for trying new approaches by fee-earners who might be risk averse or resistant to trying out innovative initiatives.