Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The post Key Account Manager or Strategic Ecosystem Leader?

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Account Manager Tips

SEPTEMBER 28, 2022

Worth a click + B2B Book Club Selection. Knowing how to use a CRM is an essential competency for sales, key account management, customer success and many more. You're supposed to represent the voice of the customer and your organisation, but you lose perspective and neutrality. Listen to your professional instincts.

Key Account Management 130

Key Account Management Account Management Management Publishing 130

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

ProlifIQ

FEBRUARY 27, 2023

It dawned on me the striking simplicity parallel to B2B selling. If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

DemandFarm

MARCH 31, 2023

The world of B2B selling has transformed dramatically in recent years, as the shift towards digitalization has changed the way businesses interact with one another. With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

APRIL 21, 2023

The quest for the right solution is never-ending in B2B spheres, as organizational needs constantly change and evolve. With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Account Manager Tips

AUGUST 4, 2022

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

DemandFarm

APRIL 4, 2023

In case that person leaves your accounts, the amount they were bringing into the organization is automatically at risk. Why should you adopt Digital Key Account Management? What are some of the benefits of adopting digital account planning solutions for your key accounts?

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Account Manager Tips

JULY 5, 2022

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. Why this book?

B2B 130

B2B Key Account Management Healthcare Account Management 130

Account Manager Tips

NOVEMBER 24, 2022

Every month I share a selection of popular titles to help with your professional development as a key account manager. Key account managers rely on influence to get things done. You need to inspire, align objectives, coordinate resources, prioritize task, manage crises and ask for help when you need it.

B2B 130

B2B Key Account Management Account Management Decision-making 130

KAM With Passion

OCTOBER 27, 2020

Because in B2B sales the average win rate of offers is less than 50% and because the #1 competitor to any B2B sales person is the status quo which leads to no purchase and wasted time for all involved parties. Second, Account Management , i.e. the management of existing customers. Why does it matter?

B2B 130

B2B Co-Creation Account Management Key Account Management 130

KAMCast

JULY 8, 2021

He specifically focuses on the niche area of Product Tours, which he describes as interactive click-through demonstrations that strategic-minded KAMs can use to create a meticulous customer experience before, during, and after meetings with their key contacts.

Key Account Management 52

Key Account Management Account Management Management Facilitation 52

Strategic Account Management Association

DECEMBER 3, 2020

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. At the 2020 SAMA Annual Conference (held virtually Nov.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Account Manager Tips

SEPTEMBER 11, 2022

Every month I share a selection of popular titles to help with your professional development as a key account manager. Listen to this article. Here are the book recommendations for September 2022. Table of Contents.

B2B 130

B2B Interpersonal Skills Key Account Management Government 130

DemandFarm

MAY 12, 2023

Is the B2B Sales Funnel relevant anymore? One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear. Since customer acquisition has changed within the B2B sphere, the sales funnel is a bit outdated. Prospects no longer enter at just the top of the funnel.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Red Star Kim

OCTOBER 25, 2023

Blick Rothenberg: Annual Landlords survey – Spotlight on EPC Compare yourself live with your industry peers Personalised report: EPC Survey Report Impact of AI on B2B The impact of AI on B2B Report Arrow: Cybersecurity spot check 2023 Cogniclick can be used for assessment and evaluation to support consulting and sales conversations.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

ProlifIQ

MAY 7, 2021

In sales, B2B account planning is kind of like plotting a heist, minus the stealing. Here’s what the data say about B2B account planning and how sales teams can benefit from creating big plans for big companies. Account-Based Selling = Higher Revenue Growth. The stakes are high, but so are the obstacles.

Account Planning 98

Account Planning B2B Decision-making Stakeholders 98

DemandFarm

APRIL 5, 2024

Recent economic headwinds have spurred organizations to rethink key account management (KAM). B2B companies are keen on swapping hit-or-miss approaches with repeatable processes that guarantee retention and growth. Static plans and lack of clarity on how to standardize best practices across their key accounts.

Key Account Management 52

Key Account Management Account Management Account Planning B2B 52

QYMATIX

JULY 5, 2023

The Qymatix online course on “Implementing AI-based assistants in sales” provides you with a comprehensive insight into the working world of predictive analytics in B2B sales and which steps are necessary for a successful use of AI in sales. – Managing directors or managers of medium-sized B2B companies.

B2B 40

B2B Artificial Intelligence Sales Analytics Key Account Management 40

QYMATIX

MAY 18, 2023

High-quality technology and predictive sales software are the future of B2B sales. If you are interested in the impact and influence of digitalisation in B2B sales , then register for the following course: “B2B Sales of the Future – Influence of Digitalisation” Note: The courses are only available in german language.

B2B 40

B2B Artificial Intelligence Sales Analytics Sales 40

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

The SAMA Podcast

JULY 14, 2022

What does key account management look like in a major educational institution? We find out with host Harvey Dunham as he takes Liz Pettinger, the Director of Key Account Management and Operations at Bellevue University on to the show.

Key Account Management 104

Key Account Management B2C Account Management B2B 104

SBI Growth

JANUARY 24, 2020

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” ” In a survey of 226 economists published by the National Association for Business Economics in August 2019, 72% of the respondents said they believe the U.S.

Key Account Management 90

Key Account Management Account Management Publishing Management 90

QYMATIX

JUNE 1, 2023

Customer churn in B2B refers to a portion of subscribers or contract customers who change suppliers during a certain period of time. In B2B practice, some churn goes unnoticed for a long time or is only detected when it is already too late. – Managing directors or managers of medium-sized B2B companies.

B2B 40

B2B Suppliers Key Account Management Sales Analytics 40

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

QYMATIX

MAY 4, 2023

Expand your expertise on the basics of artificial intelligence (AI) and machine learning (ML) in B2B sales. You want to tap your potential in B2B sales and have got a taste of AI through applications like ChatGPT? Various applications of artificial intelligence are gaining strong popularity – also in the B2B sector.

Artificial Intelligence 40

Artificial Intelligence B2B Key Account Management Sales 40

QYMATIX

DECEMBER 12, 2022

One interesting read about the use of artificial intelligence in B2B sales. Artificial intelligence (AI) is gaining relevance in Business-to-Business (B2B) sales. Most if not all sales teams in B2B are in possession of relevant sales data that AI-based solutions can crunch. If AI is not Explainable, It Will Be Hard to Adopt.

Artificial Intelligence 40

Artificial Intelligence B2B Key Account Management Sales 40

QYMATIX

JUNE 8, 2023

This course is particularly suitable for – B2B sales specialists: strategic and operational sales managers, field and office sales representatives, key account managers and sales managers. – Managing directors or managers of medium-sized B2B companies.

B2B 40

B2B Key Account Management Sales Analytics Sales 40

SmartKarrot

MAY 15, 2023

In the fast-paced and ever-evolving world of business, nurturing strong and lasting relationships with key clients is crucial for success. Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

QYMATIX

MAY 11, 2023

Predictive analytics technologies are becoming increasingly popular and are already being used today, especially by wholesalers and manufacturers in business-to-business (B2B) sales. – Managing directors or managers of medium-sized B2B companies. . Then you’ve come to the right place.

B2B 40

B2B Sales Analytics Key Account Management Manufacturing 40

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

KAM With Passion

NOVEMBER 11, 2020

As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. For a blog post on the difference between Account Management and Key Account Management, go here. Business Reviews in a Key Account Management context.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

QYMATIX

SEPTEMBER 27, 2022

Facts and trends about the B2B digital transformation. Predictive analytics is becoming increasingly popular in B2B sales. It helps B2B sales teams to become more efficient, sell more and prioritise customers and leads. The buying decision is already taken, when the B2B buyer contacts sales.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars.

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

Account Manager Tips

JANUARY 22, 2022

Why Don't Clients Make Decisions (and How to Help Them Commit) As a key account manager, your goal is to keep your clients happy and satisfied with your solutions. B2B decisions are made by committees of people with different opinions. People problems B2B decisions are by committee. What's going on? Disengaged.

Decision-making 130

Decision-making Key Account Management Account Management B2B 130