article thumbnail

B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers? B2B Buyers vs. B2C Buyers While B2C buyers tend to make smaller, transactional purchases to meet their immediate needs, B2B buyers are often making significant investments that demand complex decision-making processes. Also, they overwhelmingly prefer to do independent research.

B2B 116
article thumbnail

6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot Sales

This is choice paralysis in a nutshell, and it’s not just a B2C problem. Many concepts around buying experience are migrating from the B2C space into B2B, and with good reason. How Apple turned a billion-dollar deficit one year into a 300 million profit in the next. Highlight popular options and best-sellers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Proactive Marketing and BD Executive: Skills questions

Red Star Kim

Future Marketing and Business Development Manager: Connections Using creativity to turn problems into opportunities in client service Research update on the most in-demand soft skills Connected leadership – How professional relationships Commerciality The purpose of marketing is to anticipate and meet client needs profitably.

Marketing 130
article thumbnail

Why 2026 Demands a Different B2B Sales Strategy

SalesGlobe

Millennials and Gen Z now make up over half of B2B purchasers, expecting a shopping experience similar to B2C, which is easy, quick, and digital. This strategy boosts profitability and enables your top talent to concentrate on high-impact opportunities. Use your field team for strategic deals where face-to-face engagement is essential.

B2B 52
article thumbnail

What does MAN stand for? (Money, Authority and Need)

MTD Sales Training

In a B2C context, it’s harder to lead with these questions since an individual’s solvency can be highly personal. In a B2C context, if you’re talking to one half of a couple, you’re effectively asking who holds the purse strings, so tread carefully. or “Do you have a budget for X?” Grumbling is human nature, so encourage that urge.

article thumbnail

10 Relationship Selling Examples

MTD Sales Training

The purpose of it is to help other people at a profit. Example 2: Offering Discounts for Repeat Business A B2C company that sells beauty products offers discounts to customers who make repeat purchases. For example, a B2C company selling outdoor gear should ask customers detailed questions about their individual needs and preferences.

B2C 62
article thumbnail

How to Use a Channel Marketing Strategy to Sell Smarter Through Distributors, Affiliates, and More?

LinkedFusion

Affiliate marketing can also play a big role here, especially in B2C markets. This stage ensures your channel marketing remains cost-effective and profitable long-term. What are B2C channels? B2C channels are platforms or partners that help businesses sell their products directly to the consumer.

Retail 40