Why 2026 Demands a Different B2B Sales Strategy
SalesGlobe
JULY 11, 2025
Millennials and Gen Z now make up over half of B2B purchasers, expecting a shopping experience similar to B2C, which is easy, quick, and digital. Digital-First and Self-Service Preferences A shift is happening among B2B buyers, who are becoming younger and more comfortable with digital technology.
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