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Bank marketing and AI: Here today, gone tomorrow?

NG Data

A recent survey by the ABA shows that while the use of AI-powered marketing technologies in banks is still low, the potential impact of AI is significant. Source The post Bank marketing and AI: Here today, gone tomorrow?

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5 digital banking customer experience trends to consider for 2023

Zendesk

Banks that consistently optimize the customer experience grow 3.2x And with over 50 percent of consumers reporting that they will switch to a competitor after a single unsatisfactory interaction, customer experience has never been more important for any industry. What is customer experience in banking?

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Community banking: A growing alternative

NG Data

Community banks, often overshadowed by larger institutions, are experiencing a resurgence in growth due to big bank branch closures and their unique ability to meet the specific needs of local communities. This shift towards local, community-focused banking could lead to increased migration to community banks in the near future.

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What is Customer Experience Transformation?

Customer Think

To meet the needs of the empowered 21st Century consumer, most companies, especially larger enterprises, need to embark on a customer experience transformation. Imagine a car manufacturer that does not allow any vehicle customization, or a retail bank.

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3 Steps for Banking Providers to Drive More ROI From AI Investments

Customer Think

The use of AI continues to proliferate among retail banks to meet demands for personalized customer experiences and enhanced fraud protection, as well as to seize internal efficiencies through automation. This issue can be mitigated using several practical approaches that improve how banking providers manage AI […]

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Article: ABA Bank Marketing – How banks can lead from the front with digital

NG Data

In today’s digital landscape, banks must continually adapt their digital toolkits to remain competitive and deliver consistently positive customer experiences. AI plays a central role in developing a customer-led culture, allowing banks to prioritize understanding customer needs, preferences, and pain points.

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You Can Bank on Better Customer Experiences with a More Modern Core

NG Data

In a post-pandemic world, core banking systems are in urgent need of updating and modernizing to cater for the ‘new normal’ expectations of customers, from real-time payment support to more relevant product recommendations with personalized pricing based on their specific circumstances. Yet, modernizing the core is.

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