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Leveling up the bank marketing game

NG Data

Financial institutions need to prioritize their marketing strategies to stay competitive in an increasingly digital world. Source The post Leveling up the bank marketing game appeared first on NGDATA. DCO and social media SEO can also be effective tools.

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Article: ABA Bank Marketing – How banks can lead from the front with digital

NG Data

In today’s digital landscape, banks must continually adapt their digital toolkits to remain competitive and deliver consistently positive customer experiences. AI plays a central role in developing a customer-led culture, allowing banks to prioritize understanding customer needs, preferences, and pain points.

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Banks May Be Ready for Digital Innovation: Many on the Staff Aren’t

NG Data

Banks adopting AI face challenges in training frontline staff. Banks need to address these issues by incentivizing employees to become customers themselves and offering simulation tools and microlearning modules. Source The post Banks May Be Ready for Digital Innovation: Many on the Staff Aren’t appeared first on NGDATA.

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The Right Way to Balance Digital and Branch Banking

NG Data

Branch networks are shrinking, and banks need to get better at handling this disruptive process with empathy. One study shows that 31% of customers who switched banks did so when a branch closed. The post The Right Way to Balance Digital and Branch Banking appeared first on NGDATA.

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How banks can lead from the front with digital

NG Data

It's the digital age. So why am I, a digital marketer, talking about traditional marketing? The post How banks can lead from the front with digital appeared first on NGDATA. Because we still operate in the physical world. While online consumes much of our daily life, it's not everything—not yet.

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Banks Are Going All In On Digital — What We Can Learn

Customer Think

Traditional banks have struggled to get their arms around the new generation of online-only banks and digital financial services that millennials love.

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ABA Bank Marketing Conference Takeaways

NG Data

Last month, we attended the Bank Marketing Conference by the American Bankers Association in Austin, which showcased insights, case studies, and networking opportunities. ” The conference covered various topics related to banking marketing strategies, including customer engagement, digital transformation, and brand management.

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