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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

For over 20 years I have attended and reported on the annual Professional Marketing conference. The latest conference was reported in the winter edition of PM Magazine. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. Productivity capture: Average client saves 141,500 hours annually because meetings start on time and conference technology is more intuitive, a 4 percent increase from program launch. Reaching New Clients by Scaling the Existing GAM Program.

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Transforming Local Government (TLG) 2024: Are You Ready?

Envisio

Next week, one of the foremost conferences in local government innovation returns. Whether you’re a seasoned veteran or a newcomer to the world of local governance, there’s something for everyone at this year’s conference. TLG 2024 is just around the corner, and rumor has it… Envisio is going to be there!

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. Engaging my multidisciplinary team of internal colleagues – including medical, marketing and information technology amongst ourselves – to brainstorm potential opportunities that could be presented to the customer was critical.

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Creativity 8 – From consternation to collaboration: Using creativity to turn problems into opportunities in client service

Red Star Kim

Brainstorming in a favourite option (see Creativity 3 – Update on brainstorming techniques – Kim Tasso ) to crowd-source ideas and these techniques can boost their effectiveness. Review the solutions list and brainstorm concrete solutions. Creativity 3 – Update on brainstorming techniques – Kim Tasso.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. It wanted to raise the profile of new lead lawyers and support cross-selling with commercial clients in Hertfordshire, Bedfordshire and Buckinghamshire.

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How to Create a Long-Term Business Strategy in 7 Steps

AchieveIt

Based on your SWOT analysis and SMART goals, brainstorm strategic initiatives that act as the building blocks for achieving your desired outcomes. Consider these questions to guide your brainstorming: What resources are required to execute each initiative effectively?