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How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot Sales

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

Marketing 115
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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. Early successes were the renewal of a major client which was being courted by a competitor and a new client attracted by table cards at an event.

Media 130
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How Do You Bring Back the “Magic” of Selling With Your Team?

Revenue Storm

The change happens when you stop thinking of the presentation or the discussion as a task/ milestone – and start thinking of the interaction as an event. The hard but FUN part is “How can we create an approach that brings this to life with the client, is memorable, and becomes an EVENT?” When has your team wowed a client?

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

For events , one delegate asked about LinkedIn Events | LinkedIn Marketing Solutions and whether others experienced problems with bots and a lack of control over who registers. Others asked about platforms for event invitations. Finding ways to meet with people in real time (such as at social events) can help.

CRM 130
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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

Describe what is involved in campaign development and the sequence of events. You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. It is one of the most optimistic cliches known to man – and with good reason. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives.

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4 Sales Team Motivation Ideas to Beat the Summer Slump

Brooks Group

If a vacation is out of your budget, consider offering smaller prizes—extra vacation days or tickets to an exciting Labor Day event in your area, for example. Slower periods are a great time to hold brainstorming sessions where sales professionals can share their ideas for growing the business.