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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Our contacts and stakeholders just aren’t making decisions – How do we deal with their disengagement and getting pushed back and back while they still expect more from us?

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Moreover, many salespeople we interviewed report that both they and their customer counterparts are often more focused, and more efficient, in virtual interactions than in face-to-face meetings. At the same time the advantages of virtual selling are rising to the fore, so too are its challenges and limitations, as seen in Figure 2.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

Value Realization – This is where the rubber meets the road. The co-value creation process includes your organization’s ability to engage internal stakeholders to sketch out a proposed co-value starting point that can be furthered with the customer early.

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9 Ways to Get Ideas Brewing with Instant Coffee

Planview

No matter what type of work you do, you likely do a fair amount of brainstorming, planning, and “noodling” in your daily work. Instant Coffee is a new way to brainstorm and collaborate with your team and others. A product team uses Instant Coffee to brainstorm ideas for the next quarter. Brainstorming.

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Design Thinking Driven Problem Solving and Innovation

Flevy

It is a way of thinking that focuses on understanding the needs of users and creating solutions that meet those needs. The goal of design thinking is to create a solution that meets the needs of the user and is feasible and practical. Collaboration: Design thinking is a collaborative process that involves multiple stakeholders.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Meet with BDs to talk through their strategies. Delegate key takeaways and actions.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Preference for digital/virtual meetings. Achieve buy in from all stakeholders. Work with other stakeholders to share ideas and brainstorm . Desire for further EDI and social mobility. Technological. Digital transformation. AI and automation displacing human advisers. Impact of (predictive) analytics. Electronic vehicles.