Insightly

APRIL 15, 2021

Is the customer more likely to watch an embedded video or read a technical whitepaper? Brainstorm ways to create balance in your sales process and help the customer make an informed decision. Which questions and concerns does your customer have? What is your customer’s process for gaining information?

Decision-making 98

Decision-making Sales Brainstorming Leadership 98

Hubspot Sales

APRIL 13, 2020

Isaac Caroll, a Channel Account Manager at HubSpot, says the information behind the content he helps produce takes "[a] lot of research, reading industry whitepapers, and talking to thought leaders in the space the content is relevant to.".

Marketing 95

Marketing Facilitation Brainstorming Sales 95

Flevy

OCTOBER 12, 2023

This can be in the form of improving the existing content of an article, memo, or whitepaper we write for better conversion. Foster a culture of brainstorming and hypothesis development. The process should have well-defined steps from brainstorming ideas to creating hypotheses, executing hypotheses, and prioritizing ideas.

Brainstorming 102

Brainstorming Prioritization Digital Transformation Acquisition 102

Hubspot Sales

AUGUST 21, 2023

Get your team together and brainstorm the various job titles that could be impacted by your solution. This can be in the form of a blog, whitepaper, or video. Content research: Brainstorm content topics that include that keyword. Make note of the things that are working, and brainstorm ways to expand upon them.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Nutshell

MAY 4, 2020

To ease the pressure on decision-makers, marketers should equip sales reps with relevant whitepapers, case studies, reviews, and referrals from customers who match the accounts that reps are targeting. In response, they sat down for a serious brainstorming session. The stress began to mount on the sales and marketing team.

Marketing 119

Marketing Publishing Sales B2B 119

ACT

NOVEMBER 15, 2022

They do all the grunt work while you brainstorm ways to improve the performance of your marketing campaigns and strategy. Alternatively, you can entice new leads into your CRM database by offering snippets of important assets like whitepapers or product videos. That’s where marketing automation tools come into play.

Marketing 52

Marketing Small Business CRM Software 52

Hubspot Sales

NOVEMBER 21, 2018

Get your team together and brainstorm the various job titles that could be impacted by your solution. This can be in the form of a blog, whitepaper, or video. Content research: Brainstorm content topics that include that keyword. Gatekeeper: Blocker in getting a product implemented or approved.

Marketing 133

Marketing Advertising Decision-making Brainstorming 133