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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Executive Sponsorship A key account management strategy that involves engaging senior executives from both the company and the key account in the relationship-building and growth process.

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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

For example, LafargeHolcim, a construction material company uses Business Reviews with its Global Accounts to drive collaboration in the field of R&D and to discuss long-term opportunities on major projects.

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Top 5 Account Management Best Practices to Drive Real Customer Centricity

Revegy

Feedback mechanism-input into the business planning process and product roadmap. Key Account Selection. Examining multiple factors like an account’s current value, future potential, and strategic fit enables companies to execute focused plans based on building a long-term partnership with a client.

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5 Ways Account Management Drives Customer Centricity

Revegy

Feedback mechanism-input into the business planning process and product roadmap. Key Account Selection. Examining multiple factors like an account’s current value, future potential, and strategic fit enables companies to execute focused plans based on building a long-term partnership with a client.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

Sales jobs typically will align to customer segments and can range from global account management to field sales to inside sales. The structure may be developed around key segments – for example, the telecommunications industry or major accounts. Are quotas forward-looking or steeped in history?