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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services. See also integrated-business-planning-oct12.pdf Top-down or Bottom-Up Strategy? The complexity of professional services firms adds to the strategy challenge.

Marketing 130
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ELGL Traeger Awards – The Most Wonderful Time of the Year!

ClearPoint Strategy

Engaging Local Government Leaders (ELGL) recently announced the winners of the highly coveted Traeger Award. The ELGL Traeger Award recognizes the top 100 local government influencers. This recognition is peer-nominated and one of the most coveted honors in the local government community. Athens-Clarke County, GA.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Instability in Government/Future Governments. Cost-of-living crisis (Inflation, interest rates and recession) – less business investment. Specifically, a M&BD team may need far more detailed plans than fee-earners who will prefer a high-level summary showing the main actions required. 10 reasons why (kimtasso.com).

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The Business Definition of a Founder

Hubspot Sales

Develop a Business Plan. Most successful businesses begin with a well-thought-out business plan, and in many cases, it’s up to the company’s founder to ensure a business plan has been created. Check out this post for advice on writing a detailed business plan.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

PPS I’m putting together a separate blog on the question – which keeps arising – of future trends in professional services marketing and business development. Review our business plan. Review case studies of PSF marketing and business development. Do you have access to: 50% Business plan.

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Linking Budget to Strategy Virtual Event Recap

ClearPoint Strategy

What happens when you get three high-performing local government organizations in the same Zoom room? We sat down with Shawna Davis from the City of Olathe, KS, Stephanie Olson from the City of Raleigh, NC, and Lawrence Pollack from the City of Fort Collins, CO to discuss their process for linking their budget and their strategic plan.

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How to create an effective sales plan: Tips and examples

PandaDoc

Acting as an essential tool for businesses of all sizes and in all industries, a robust sales plan helps to identify sales goals, target markets, and sales tactics to achieve those goals. Without further delay, let’s take a look at how you can create an effective sales plan for your business. What is a sales plan?

Sales 52