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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Marketing via social and digital channels. Launching new products and services. I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Sustainability.

Marketing 130
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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

When we talk about expertise, you could label it as knowledge-intensive business services or expertise-based services that don’t show up in a product catalog. These services are not documented like products, technologies or platforms that have solution sets customers can find online and have at their disposal.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. How to deliver M&BD training and promote learning effectiveness Our second interactive exercise considered how to promote learning and harness different training opportunities. What are soft skills?

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Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

Red Star Kim

During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. There are often different techniques for B2B (business-to-business) and B2C (business-to-consumer) marketing – as well as for products and services. Are reporting lines clear ?

Marketing 130
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The best ways to protect customer information in CX

Zendesk

Digital customer experiences are critical for surviving in a connected world. At an increasing rate, restaurants have adopted app delivery services, fitness memberships pivoted to virtual exercise experiences, retail now rely heavily on e-commerce, and office work accelerated business services like Zoom, Slack, and DocuSign.

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The Ultimate Guide to Pricing Strategies

Hubspot Sales

Hourly pricing, also known as rate-based pricing, is commonly used by consultants, freelancers, contractors, and other individuals or laborers who provide business services. It is also used by consultants, freelancers, contractors, and other individuals or laborers who provide business services. Hourly Pricing Strategy.

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The future of sales is connection

Zendesk

While every industry, company, and team has been disrupted in some way, no other aspect of the business world has been more affected by disruption than sales teams. Whether it’s growing customer expectations, labor shortages, digital transformations, or market uncertainty, sales professionals are facing more pressure than ever.