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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. And also to support cross-selling and enhance the client experience. How do you stand out from your peers?

Marketing 130
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Sales Training Tips: What Makes a Good Salesperson Great?

Brooks Group

Sales Training Need: Clear Positioning Great salespeople clearly understand your positioning and how to communicate it to prospects effectively. Sales Training Need: Communication Styles Great salespeople understand different communication and behavior styles and are more effective in working with buyers of all personality types.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. And 90% didn’t have a marketing plan for private client. However, I do use a number of assessment tools in my coaching and development work. kimtasso.com).

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Clients developed a strong relationship with their suppliers and enjoyed greater benefits. And everyone was happy (mostly - some clients are never satisfied!). Communication improves, friction reduces, and consistency increases across products, prices, processes and locations. Kurzrock, W. Key Account Management Concepts.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). 40% Selling (winning new clients). Prioritise action.

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10 Essential Skills for Account Managers

Account Management Skills

The book will help you understand how to communicate more effectively with absolutely anyone; clients, colleagues, family members etc. Communication/People Skills. Marianne Jacobs hits the nail right on the head in her explanation of the importance of communication skills. Time Management.

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Are You a Good Sales Coach? [How to Know + Quiz]

Hubspot Sales

Because the role of a sales coach is people-facing, and can involve some vulnerability, effective sales coaches must be able to engage and build positive relationships with their clients. Developing soft skills can not only help your coaching efforts, but possessing these skills makes it easier for you to teach them to your clients.