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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

We conducted client interviews and facilitated group discussions through our customer advisory board. This research revealed that our clients’ greatest need for strategic alignment was in envisioning and maintaining a digital enablement roadmap.

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Looking Back on One Year: An Interview with Mike Abbott, Thomson Reuters

Farland Group

Mike Abbott is the Head of Market Insights, Global Thought Leadership and the Thomson Reuters Institute, which brings together people from across the legal, corporate, tax and accounting, and government communities to ignite conversation and debate. Executive leadership. We are fortunate our CEO is the executive lead for this.

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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

Where some companies have made great strides is where marketing has helped to build new content and to facilitate the development of thought leadership. A: “No, I don’t; I think there’s a real nervousness about that. That’s one place where it can sometimes work well and be easier to get into the conversation directly.”.